Cleopatra Veloutsou
University of Glasgow
Other, Business & Management
United Kingdom
My co-authors include
Dr Laurence Dessart
Dr Dahlia EL-Manstrly
My Publications
Editorial
Journal of Product & Brand Management
March 2018
An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice
December 2017
The Lovemarks Effect: An Abstract
December 2017
The Process of Brand Experience: An Interdisciplinary Perspective: An Abstract
December 2017
Editorial
Journal of Product & Brand Management
November 2017
Information flow and WOM in social media and online communities
Online Information Review
November 2017
Editorial
Journal of Product & Brand Management
September 2017
Self-presentation, privacy and electronic word-of-mouth in social media
Journal of Product & Brand Management
July 2017
A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimen...
Athens Journal of Business & Economics
June 2017
Editorial
Journal of Product & Brand Management
May 2017
Editorial
Journal of Product & Brand Management
April 2017
Editorial
Journal of Product & Brand Management
March 2017
Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China
January 2017
Working consumers: Co-creation of brand identity, consumer identity and brand community...
Journal of Business Research
January 2017
Working Consumers as Cocreators of the Brand Identity and the Brand Community Identity:...
January 2017
The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or So...
January 2017
Editorial
Journal of Product & Brand Management
November 2016
Decoding the complexity of the consumer-based brand equity process
Journal of Business Research
November 2016
Editorial
Journal of Product & Brand Management
September 2016
Editorial
Journal of Product & Brand Management
August 2016
Editorial
Journal of Product & Brand Management
April 2016
Editorial
Journal of Product & Brand Management
March 2016
Capturing consumer engagement: duality, dimensionality and measurement
Journal of Marketing Management
January 2016
Company Initiated Communities of Fantasy and Brands as Relationship Builders
January 2016
Materiality of Online Brand Community
January 2016
What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technolog...
January 2016
The Role of Online Social Interaction in the Recommendation of a Brand Community
January 2016
The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Inter...
January 2016
Predicting Disloyalty to a Search Engine: The Role of Satisfaction, Brand Relationship,...
December 2015
Editorial
Journal of Product & Brand Management
November 2015
Editorial
Journal of Product & Brand Management
September 2015
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-m...
Journal of Consumer Marketing
September 2015
Editorial
Journal of Product & Brand Management
August 2015
Editorial
Journal of Product & Brand Management
July 2015
Editorial
Journal of Product & Brand Management
May 2015
Consumer-based brand equity measurement: lessons learned from an international study
International Marketing Review
May 2015
Editorial
Journal of Product & Brand Management
April 2015
Consumer engagement on social media
Journal of Product & Brand Management
March 2015
Brand Manager’s Planning Role for Fast Moving Consumer Good Products
January 2015
Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving...
January 2015
Editorial
Journal of Product & Brand Management
November 2014
Editorial
Journal of Product & Brand Management
August 2014
Editorial
Journal of Product & Brand Management
May 2014
Editorial
Journal of Product & Brand Management
April 2014
A taxonomy of measures for consumer‐based brand equity: drawing on the views of manager...
Journal of Product & Brand Management
May 2013
Beyond technology acceptance: Brand relationships and online brand experience
Journal of Business Research
January 2013
The role of the brand as a person in business to business brands
Industrial Marketing Management
August 2012
Loyalty and or disloyalty to a search engine: the case of young Millennials
Journal of Consumer Marketing
March 2012
An empirical investigation of the relative effect of trust and switching costs on servi...
Journal of Financial Services Marketing
August 2011
Editorial
Journal of Brand Management
March 2011
Introduction: Thought leadership in brand management
Journal of Business Research
November 2010
Gender differences in supermarket choice
European Journal of Marketing
February 2010
A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice
January 2010
Brands as relationship facilitators in consumer markets
Marketing Theory
March 2009
Brand relationships through brand reputation and brand tribalism
Journal of Business Research
March 2009
Introduction: Special issue on advances in brand management
Journal of Business Research
March 2009
Branding: A constantly developing concept
Journal of Brand Management
April 2008
A cross-national examination of consumer perceived risk in the context of non-deceptive...
Journal of Consumer Behaviour
January 2008
Identifying the Dimensions of the Product-Brand and Consumer Relationship
Journal of Marketing Management
February 2007
Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China
Journal of Brand Management
February 2007
A cross‐industry comparison of customer satisfaction
Journal of Services Marketing
August 2006
Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitude...
Journal of Marketing Communications
March 2006
Consultation and reliability of information sources pertaining to university selection
The International Journal of Educational Management
June 2005
Measuring transaction‐specific satisfaction in services
European Journal of Marketing
May 2005
Perception of Sex Appeal in Print Advertising by Young Female Anglo-Saxon and Second Ge...
Journal of Promotion Management
April 2005
Exploring the effectiveness of taxis as an advertising medium
International Journal of Advertising
January 2005
Are the determinants of bank loyalty brand specific?
Journal of Financial Services Marketing
December 2004
Measuring customer satisfaction in the fast food industry: a cross‐national approach
Journal of Services Marketing
August 2004
Own labels choice criteria and perceived characteristics in Greece and Scotland: factor...
Journal of Product & Brand Management
June 2004
University selection: information requirements and importance
The International Journal of Educational Management
May 2004
Consumer Brand Managers' Job Stress, Job Satisfaction, Perceived Performance and Intent...
Journal of Marketing Management
February 2004
All customers are not treated equally: Financial exclusion in isolated Greek islands
Journal of Financial Services Marketing
August 2002
Brand managers' expected and perceived responsibilities in the automobile industry
Journal of Brand Management
July 2002
Relationship marketing
European Journal of Marketing
May 2002
Brand teams and the brand management structure in pharmaceutical and other fast-moving ...
Journal of Strategic Marketing
September 2001
Brand teams and the brand management structure in pharmaceutical and other fast-moving ...
Journal of Strategic Marketing
January 2001
Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods...
Journal of Marketing Management
February 2000
Brand managers in the pharmaceutical industry: are they any different?
Journal of Product & Brand Management
December 1999
Brand managers’ relations with industrial service providers in pharmaceutical and other...
Journal of Business and Industrial Marketing
August 1999
Brand managers’ interfaces in different consumer goods industries
Journal of Product & Brand Management
February 1999
Sex‐related differences of public relations managers in consumer goods companies in Gre...
Women in Management Review
March 1998
The Role of Online Social Interaction in the Recommendation of a Brand Community
