All Stories

  1. Editorial
  2. An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice
  3. The Lovemarks Effect: An Abstract
  4. The Process of Brand Experience: An Interdisciplinary Perspective: An Abstract
  5. Editorial
  6. Information flow and WOM in social media and online communities
  7. Editorial
  8. Self-presentation, privacy and electronic word-of-mouth in social media
  9. A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions
  10. Editorial
  11. Editorial
  12. Editorial
  13. Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China
  14. Working consumers: Co-creation of brand identity, consumer identity and brand community identity
  15. Working Consumers as Cocreators of the Brand Identity and the Brand Community Identity: An Extended Abstract
  16. The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
  17. Editorial
  18. Decoding the complexity of the consumer-based brand equity process
  19. Editorial
  20. Editorial
  21. Editorial
  22. Editorial
  23. Capturing consumer engagement: duality, dimensionality and measurement
  24. Company Initiated Communities of Fantasy and Brands as Relationship Builders
  25. Materiality of Online Brand Community
  26. What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technology Brands
  27. The Role of Online Social Interaction in the Recommendation of a Brand Community
  28. The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach
  29. Predicting Disloyalty to a Search Engine: The Role of Satisfaction, Brand Relationship, Reputation and the Search Engines Features
  30. Editorial
  31. Editorial
  32. Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
  33. Editorial
  34. Editorial
  35. Editorial
  36. Consumer-based brand equity measurement: lessons learned from an international study
  37. Editorial
  38. Consumer engagement on social media
  39. Brand Manager’s Planning Role for Fast Moving Consumer Good Products
  40. Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies
  41. Editorial
  42. Editorial
  43. Editorial
  44. Editorial
  45. A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe
  46. Beyond technology acceptance: Brand relationships and online brand experience
  47. The role of the brand as a person in business to business brands
  48. Loyalty and or disloyalty to a search engine: the case of young Millennials
  49. An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry
  50. Editorial
  51. Introduction: Thought leadership in brand management
  52. Gender differences in supermarket choice
  53. A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice
  54. Brands as relationship facilitators in consumer markets
  55. Brand relationships through brand reputation and brand tribalism
  56. Introduction: Special issue on advances in brand management
  57. Branding: A constantly developing concept
  58. A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands
  59. Identifying the Dimensions of the Product-Brand and Consumer Relationship
  60. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China
  61. A cross‐industry comparison of customer satisfaction
  62. Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences
  63. Consultation and reliability of information sources pertaining to university selection
  64. Measuring transaction‐specific satisfaction in services
  65. Perception of Sex Appeal in Print Advertising by Young Female Anglo-Saxon and Second Generation Asian-Islamic British
  66. Exploring the effectiveness of taxis as an advertising medium
  67. Are the determinants of bank loyalty brand specific?
  68. Measuring customer satisfaction in the fast food industry: a cross‐national approach
  69. Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy
  70. University selection: information requirements and importance
  71. Consumer Brand Managers' Job Stress, Job Satisfaction, Perceived Performance and Intention to Leave
  72. All customers are not treated equally: Financial exclusion in isolated Greek islands
  73. Brand managers' expected and perceived responsibilities in the automobile industry
  74. Relationship marketing
  75. Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies
  76. Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies
  77. Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece
  78. Brand managers in the pharmaceutical industry: are they any different?
  79. Brand managers’ relations with industrial service providers in pharmaceutical and other companies
  80. Brand managers’ interfaces in different consumer goods industries
  81. Sex‐related differences of public relations managers in consumer goods companies in Greece and Italy
  82. The Role of Online Social Interaction in the Recommendation of a Brand Community