Identifying the Dimensions of the Product-Brand and Consumer Relationship

  • Cleopatra Veloutsou
  • Journal of Marketing Management, February 2007, Taylor & Francis
  • DOI: 10.1362/026725707x177892

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http://dx.doi.org/10.1362/026725707x177892

The following have contributed to this page: Cleopatra Veloutsou