Consumer-based brand equity measurement: lessons learned from an international study

  • George Christodoulides, John W. Cadogan, Cleopatra Veloutsou
  • International Marketing Review, May 2015, Emerald
  • DOI: 10.1108/imr-10-2013-0242

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http://dx.doi.org/10.1108/imr-10-2013-0242

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