The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach

  • Carla Ruiz-Mafé, Joaquin Aldas-Manzano, Cleopatra Veloutsou
  • January 2016, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-29877-1_132

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The following have contributed to this page: Cleopatra Veloutsou