An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice

  • Malcolm J. Beynon, Luiz Moutinho, Cleopatra Veloutsou
  • December 2017, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-64394-6_10

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http://dx.doi.org/10.1007/978-3-319-64394-6_10

The following have contributed to this page: Cleopatra Veloutsou