A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands

Cleopatra Veloutsou, Xuemei Bian
  • Journal of Consumer Behaviour, January 2008, Wiley
  • DOI: 10.1002/cb.231

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http://dx.doi.org/10.1002/cb.231

The following have contributed to this page: Cleopatra Veloutsou