Brand Manager’s Planning Role for Fast Moving Consumer Good Products

  • George G. Panigyrakis, Cleopatra A. Veloutsou
  • January 2015, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-17356-6_57

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http://dx.doi.org/10.1007/978-3-319-17356-6_57

The following have contributed to this page: Cleopatra Veloutsou