Company Initiated Communities of Fantasy and Brands as Relationship Builders

  • Cleopatra Veloutsou, Georgia Maria Arvaniti
  • January 2016, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-19428-8_63

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http://dx.doi.org/10.1007/978-3-319-19428-8_63

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