The Role of Online Social Interaction in the Recommendation of a Brand Community

  • Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti
  • IGI Global
  • DOI: 10.4018/978-1-4666-8342-6.ch005

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http://dx.doi.org/10.4018/978-1-4666-8342-6.ch005

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