Beyond technology acceptance: Brand relationships and online brand experience

  • Anna Morgan-Thomas, Cleopatra Veloutsou
  • Journal of Business Research, January 2013, Elsevier
  • DOI: 10.1016/j.jbusres.2011.07.019

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http://dx.doi.org/10.1016/j.jbusres.2011.07.019

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