A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe

  • Cleopatra Veloutsou, George Christodoulides, Leslie de Chernatony
  • Journal of Product & Brand Management, May 2013, Emerald
  • DOI: 10.1108/jpbm-02-2013-0256

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http://dx.doi.org/10.1108/jpbm-02-2013-0256

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