Brand managers in the pharmaceutical industry: are they any different?

  • George G. Panigyrakis, Cleopatra Veloutsou
  • Journal of Product & Brand Management, December 1999, Emerald
  • DOI: 10.1108/10610429910299737

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/10610429910299737

The following have contributed to this page: Cleopatra Veloutsou