All Stories

  1. Leading with purpose: the PIVOTAL Infinity Marketing Canvas for strategy, innovation and long-term value

    Article • Planning Review, March 2026, Emerald

    Svend Hollensen

  2. Sustainability readiness and IoT readiness in hotels: strategic development paths

    Article • Journal of Hospitality and Tourism Technology, January 2026, Emerald

    Svend Hollensen

  3. Economic Development and Growth - Foundations and Frontiers

    Article • December 2025, IntechOpen

    Svend Hollensen

  4. Unlocking Economic Growth: Digital Customer Experience in Grocery Retail – From Traditional via Unmanned to Humanized Unmanned Supermarkets

    Article • May 2025, IntechOpen

    Svend Hollensen

  5. Hero's journey as a framework to study a project manager

    Article • International Journal of Managing Projects in Business, October 2024, Emerald

    Svend Hollensen

  6. From Tiny Cues to Business Transformation: Serendipity and Strategic Project Initiations in a Small Family Business

    Article • European Journal of Business Management and Research, October 2024, European Open Access Publishing (Europa Publishing)

    Svend Hollensen

  7. Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation

    Article • American Journal of Industrial and Business Management, January 2024, Scientific Research Publishing, Inc,

    Svend Hollensen

  8. The Cooking up of a Gastronomy Brand for Sønderborg Municipality

    Article • January 2024, Springer Science + Business Media

    Svend Hollensen

  9. Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns

    Article • American Journal of Industrial and Business Management, January 2023, Scientific Research Publishing, Inc,

    Svend Hollensen

  10. Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order

    Article • American Journal of Industrial and Business Management, January 2023, Scientific Research Publishing, Inc,

    Svend Hollensen

  11. IoT platform stickiness and positioning in the value chain: considerations for a sub-supplier

    Article • International Journal of Value Chain Management, January 2023, Inderscience Publishers

    Svend Hollensen

  12. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Article • Psychology and Marketing, December 2022, Wiley

    Cleopatra Veloutsou, Svend Hollensen, Dr. Neeraj Pandey

  13. Metaverse – the new marketing universe

    Article • Journal of Business Strategy, March 2022, Emerald

    Svend Hollensen

  14. Enhancing Student Learning Through Online Secondary Data Research – Illustrated by a Case on a Global Expansion Decision Process

    Article • Journal for Advancement of Marketing Education, January 2022, Marketing Management Association

    Svend Hollensen

  15. Understanding incubation during foreign market entry: lessons learnt from an illustrative Danish case study

    Article • Journal of Business and Industrial Marketing, December 2020, Emerald

    Svend Hollensen

  16. Glocalization: companies search for the right balance between globalization and localization

    Article • September 2020, Edward Elgar Publishing

    Svend Hollensen

  17. Danfoss in China: How Family-Owned Danfoss Turned China Into Their Second “Home-Market”

    Article • January 2020, SAGE Publications

    Svend Hollensen

  18. Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study

    Article • Sustainability, September 2019, MDPI AG

    Svend Hollensen

  19. OUTSOURCING NEW PRODUCT DEVELOPMENT FOSTERED BY DISRUPTIVE TECHNOLOGICAL INNOVATION: A DECISION-MAKING MODEL

    Article • International Journal of Innovation Management, January 2019, World Scientific Pub Co Pte Lt

    Svend Hollensen

  20. Is “glocalization” still the golden way for Electrolux? Is there more to be done?

    Article • Thunderbird International Business Review, July 2017, Wiley

    Svend Hollensen

  21. Managing Turbulence: Business Model Development in a Family-Owned Airline

    Article • California Management Review, November 2015, SAGE Publications

    Svend Hollensen

  22. Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) Markets

    Article • Global Business Review, August 2014, SAGE Publications

    Svend Hollensen

  23. The Quintessence of Marketing

    Article • January 2014, Springer Science + Business Media

    Svend Hollensen

  24. The Blue Ocean that disappeared – the case of Nintendo Wii

    Article • Journal of Business Strategy, September 2013, Emerald

    Svend Hollensen

  25. Selection of celebrity endorsers

    Article • Marketing Intelligence & Planning, January 2013, Emerald

    Svend Hollensen

  26. Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach

    Article • International Journal of Business Performance Management, January 2013, Inderscience Publishers

    Dr Jonathan A.J. Wilson, Svend Hollensen

  27. Strategic management of a family-owned airline: Analysing the absorptive capacity of Cimber Sterling Group A/S

    Article • Journal of Family Business Strategy, June 2012, Elsevier

    Svend Hollensen

  28. Successful Customer Relationship Management Programs and Technologies

    Article • January 2012, IGI Global

    Prof Riyad Eid, Svend Hollensen

  29. Saipa Group, Iran – using strategic brand extensions to build relationships

    Article • Journal of Islamic Marketing, June 2010, Emerald

    Dr Jonathan A.J. Wilson, Svend Hollensen

  30. Internationalisation of family businesses – evidences from joint venture formations at Danfoss

    Article • International Journal of Management Practice, January 2010, Inderscience Publishers

    Svend Hollensen

  31. The process of benchmarking, benchlearning and benchaction

    Article • The TQM Journal, February 2001, Emerald

    Svend Hollensen

  32. The international marketing challenges facing Danish small and medium-sized enterprises

    Article • Strategic Change, January 2000, Wiley

    Svend Hollensen