All Stories

  1. Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns

    Article • American Journal of Industrial and Business Management, January 2023, Scientific Research Publishing, Inc,

    Svend Hollensen

  2. Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order

    Article • American Journal of Industrial and Business Management, January 2023, Scientific Research Publishing, Inc,

    Svend Hollensen

  3. IoT platform stickiness and positioning in the value chain: considerations for a sub-supplier

    Article • International Journal of Value Chain Management, January 2023, Inderscience Publishers

    Svend Hollensen

  4. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Article • Psychology and Marketing, December 2022, Wiley

    Cleopatra Veloutsou, Svend Hollensen

  5. Metaverse – the new marketing universe

    Article • Journal of Business Strategy, March 2022, Emerald

    Svend Hollensen

  6. Understanding incubation during foreign market entry: lessons learnt from an illustrative Danish case study

    Article • Journal of Business and Industrial Marketing, December 2020, Emerald

    Svend Hollensen

  7. Glocalization: companies search for the right balance between globalization and localization

    Article • September 2020, Edward Elgar Publishing

    Svend Hollensen

  8. Danfoss in China: How Family-Owned Danfoss Turned China Into Their Second “Home-Market”

    Article • January 2020, SAGE Publications

    Svend Hollensen

  9. Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study

    Article • Sustainability, September 2019, MDPI AG

    Svend Hollensen

  10. OUTSOURCING NEW PRODUCT DEVELOPMENT FOSTERED BY DISRUPTIVE TECHNOLOGICAL INNOVATION: A DECISION-MAKING MODEL

    Article • International Journal of Innovation Management, January 2019, World Scientific Pub Co Pte Lt

    Svend Hollensen

  11. Is “glocalization” still the golden way for Electrolux? Is there more to be done?

    Article • Thunderbird International Business Review, July 2017, Wiley

    Svend Hollensen

  12. Managing Turbulence: Business Model Development in a Family-Owned Airline

    Article • California Management Review, November 2015, SAGE Publications

    Svend Hollensen

  13. Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) Markets

    Article • Global Business Review, August 2014, SAGE Publications

    Svend Hollensen

  14. The Quintessence of Marketing

    Article • January 2014, Springer Science + Business Media

    Svend Hollensen

  15. The Blue Ocean that disappeared – the case of Nintendo Wii

    Article • Journal of Business Strategy, September 2013, Emerald

    Svend Hollensen

  16. Selection of celebrity endorsers

    Article • Marketing Intelligence & Planning, January 2013, Emerald

    Svend Hollensen

  17. Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach

    Article • International Journal of Business Performance Management, January 2013, Inderscience Publishers

    Dr Jonathan A.J. Wilson, Svend Hollensen

  18. Strategic management of a family-owned airline: Analysing the absorptive capacity of Cimber Sterling Group A/S

    Article • Journal of Family Business Strategy, June 2012, Elsevier

    Svend Hollensen

  19. Successful Customer Relationship Management Programs and Technologies

    Article • January 2012, IGI Global

    Prof Riyad Eid, Svend Hollensen

  20. Saipa Group, Iran – using strategic brand extensions to build relationships

    Article • Journal of Islamic Marketing, June 2010, Emerald

    Dr Jonathan A.J. Wilson, Svend Hollensen

  21. Internationalisation of family businesses – evidences from joint venture formations at Danfoss

    Article • International Journal of Management Practice, January 2010, Inderscience Publishers

    Svend Hollensen

  22. The process of benchmarking, benchlearning and benchaction

    Article • The TQM Journal, February 2001, Emerald

    Svend Hollensen

  23. The international marketing challenges facing Danish small and medium-sized enterprises

    Article • Strategic Change, January 2000, Wiley

    Svend Hollensen