Working consumers: Co-creation of brand identity, consumer identity and brand community identity

  • Iain Black, Cleopatra Veloutsou
  • Journal of Business Research, January 2017, Elsevier
  • DOI: 10.1016/j.jbusres.2016.07.012

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http://dx.doi.org/10.1016/j.jbusres.2016.07.012

The following have contributed to this page: Cleopatra Veloutsou