Decoding the complexity of the consumer-based brand equity process

  • Kalliopi Chatzipanagiotou, Cleopatra Veloutsou, George Christodoulides
  • Journal of Business Research, November 2016, Elsevier
  • DOI: 10.1016/j.jbusres.2016.04.159

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http://dx.doi.org/10.1016/j.jbusres.2016.04.159

The following have contributed to this page: Cleopatra Veloutsou