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All Stories

  1. Revisiting Sustainable Consumption: Theory, Practice and Policy Insights

    Article • January 2026, Springer Science + Business Media

    Dr. Neeraj Pandey

  2. In diversity lies opportunity: complementary product recommendations, message framing and cross-selling

    Article • Internet Research, April 2025, Emerald

    Dr. Neeraj Pandey

  3. Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?

    Article • Marketing Intelligence & Planning, October 2024, Emerald

    Dr. Neeraj Pandey

  4. All about Social Coupons! Evolution, Review and Research Directions

    Article • Marketing Intelligence & Planning, July 2024, Emerald

    Dr. Neeraj Pandey

  5. Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective

    Article • Technological Forecasting and Social Change, March 2024, Elsevier

    Dr. Neeraj Pandey

  6. The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions

    Article • Journal of Computer Information Systems, October 2023, Taylor & Francis

    Dr Mohammed A. Al-Sharafi, Dr. Neeraj Pandey

  7. Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?

    Article • Electronic Commerce Research, October 2023, Springer Science + Business Media

    Dr. Neeraj Pandey

  8. Pricing information asymmetry in healthcare: stakeholder analysis and research insights

    Article • International Journal of Pharmaceutical and Healthcare Marketing, September 2023, Emerald

    Dr. Neeraj Pandey

  9. Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

    Article • International Journal of Information Management, August 2023, Elsevier

    Dr. Neeraj Pandey, Dr Giampaolo Viglia

  10. Market segmentation based on customer experience dimensions extracted from online reviews using data mining

    Article • Journal of Consumer Marketing, July 2023, Emerald

    Dr. Neeraj Pandey

  11. Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda

    Article • International Journal of Contemporary Hospitality Management, June 2023, Emerald

    Dr. Neeraj Pandey

  12. Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

    Article • Information Systems Frontiers, June 2023, Springer Science + Business Media

    Dr. Neeraj Pandey, Dr Giampaolo Viglia

  13. Fluidity and the customer experience in digital platform ecosystems

    Article • International Journal of Information Management, April 2023, Elsevier

    Dr. Neeraj Pandey

  14. Does electric vehicle adoption (EVA) contribute to clean energy? Bibliometric insights and future research agenda

    Article • Cleaner and Responsible Consumption, March 2023, Elsevier

    Dr. Neeraj Pandey

  15. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Article • Journal of Computer Information Systems, February 2023, Taylor & Francis

    Dr. Tat Huei Cham , Dr. Neeraj Pandey

  16. Global entrepreneurship in healthcare: A systematic literature review and bibliometric analysis

    Article • Global Business and Organizational Excellence, January 2023, Wiley

    Dr. Neeraj Pandey

  17. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Article • Psychology and Marketing, December 2022, Wiley

    Cleopatra Veloutsou, Svend Hollensen, Dr. Neeraj Pandey

  18. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Article • International Journal of Information Management, October 2022, Elsevier

    Dr. Neeraj Pandey, Dr Giampaolo Viglia, Dr David G Kreps, Maciel M. Queiroz

  19. Role of Social Media in Hospital Branding

    Article • May 2022, IGI Global

    Dr. Neeraj Pandey

  20. Reference price research in marketing: a bibliometric analysis

    Article • Marketing Intelligence & Planning, May 2022, Emerald

    Dr. Neeraj Pandey

  21. Agile Agriculture Supply Chain Management (AASCM) for Managing Shifting Consumer Food Preferences: Framework Development Using Grounded Theory Approach

    Article • January 2022, Springer Science + Business Media

    Dr. Neeraj Pandey

  22. Does social capital provide marketing benefits for startup business? An emerging economy perspective

    Article • Asia Pacific International Journal of Marketing, November 2021, Emerald

    Dr. Neeraj Pandey

  23. Analyzing Role of E-SERVQUAL Constructs for Post-pandemic Recovery of Indian Taxi Aggregator Services

    Article • International Journal of Global Business and Competitiveness, November 2021, Springer Science + Business Media

    Dr. Neeraj Pandey

  24. Universal Health System in India: Review and Directions for Future Research

    Article • Journal of Health Management, October 2021, SAGE Publications

    Dr. Neeraj Pandey

  25. What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach

    Article • Journal of Promotion Management, October 2021, Taylor & Francis

    Dr. Neeraj Pandey

  26. Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

    Article • Journal of Business Research, October 2021, Elsevier

    Dr. Neeraj Pandey

  27. What do we know about transfer pricing? Insights from bibliometric analysis

    Article • Journal of Business Research, September 2021, Elsevier

    Dr. Neeraj Pandey

  28. Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach

    Article • Journal of Consumer Affairs, July 2021, Wiley

    DR JUSTIN PAUL, Dr. Neeraj Pandey

  29. Consumers’ Perceptions of Deal Presentations for Green Products

    Article • Australasian Marketing Journal, April 2021, SAGE Publications

    Dr. Neeraj Pandey

  30. A bibliometric review ofInternational Marketing Review (IMR): past, present, and future

    Article • International Marketing Review, April 2021, Emerald

    Dr. Neeraj Pandey

  31. Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

    Article • International Journal of Information Management, April 2021, Elsevier

    DR JUSTIN PAUL, Dr. Neeraj Pandey

  32. Ayushman Bharat: Service Adoption Challenges in Universal Healthcare System

    Article • South Asian Journal of Business and Management Cases, April 2021, SAGE Publications

    Dr. Neeraj Pandey

  33. Role of Social Media in Hospital Branding

    Article • January 2021, IGI Global

    Dr. Neeraj Pandey

  34. Framework for measuring usage intention of digital coupons: a SPADM approach

    Article • Journal of Strategic Marketing, June 2020, Taylor & Francis

    Dr. Neeraj Pandey

  35. Digital Coupon Redemption: Conceptualization, Scale Development and Validation

    Article • Australasian Journal of Information Systems, April 2020, Australian Computer Society

    Dr. Neeraj Pandey

  36. Structured Literature Review of use of Digital Marketing by B2B firms

    Article • Journal of Business and Industrial Marketing, March 2020, Emerald

    Dr. Neeraj Pandey

  37. Marketing at Patanjali Ayurved: Creating Value in a Herbal Way

    Article • South Asian Journal of Business and Management Cases, January 2020, SAGE Publications

    Dr. Neeraj Pandey

  38. Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions

    Article • Journal of Promotion Management, January 2020, Taylor & Francis

    Dr. Neeraj Pandey

  39. Development of conceptual framework for internet banking customer satisfaction index

    Article • International Journal of Electronic Banking, January 2020, Inderscience Publishers

    Dr. Neeraj Pandey

  40. Promotion of green products on Facebook: insights from millennials

    Article • International Journal of Management Practice, January 2020, Inderscience Publishers

    Dr. Neeraj Pandey

  41. Case Analysis II Carasid: Interventions that Make Businesses Sustainable

    Article • Vision The Journal of Business Perspective, May 2019, SAGE Publications

    Dr. Neeraj Pandey

  42. Promotional Framing of Green Products: Mediating Role of Sale Proneness

    Article • Journal of Promotion Management, May 2019, Taylor & Francis

    Dr. Neeraj Pandey

  43. V-Xpress: B2B marketing in the logistics industry

    Article • Emerald Emerging Markets Case Studies, March 2019, Emerald

    Dr. Neeraj Pandey

  44. Voluntary pricing mechanisms for green product purchase: altruistic versus self-enhancing consideration

    Article • The International Review of Retail Distribution and Consumer Research, February 2019, Taylor & Francis

    Dr. Neeraj Pandey

  45. Revisiting green packaging from a cost perspective

    Article • Benchmarking for Quality Management & Technology, February 2019, Emerald

    Dr. Neeraj Pandey

  46. Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value

    Article • Journal of Strategic Marketing, January 2019, Taylor & Francis

    Dr. Neeraj Pandey

  47. Five decades of research in healthcare pricing: future directions for academia and policymakers

    Article • International Journal of Management Practice, January 2019, Inderscience Publishers

    Dr. Neeraj Pandey

  48. Four decades of new product development research: an integrative review

    Article • International Journal of Product Development, January 2019, Inderscience Publishers

    Dr. Neeraj Pandey

  49. Perceived Benefits of Online Shopping : Scale Modification and Validation

    Article • Indian Journal of Marketing, December 2018, Associated Management Consultants, PVT., Ltd.

    Dr. Neeraj Pandey

  50. Why stents are expensive: Drivers of high prices in emerging markets

    Article • Health Marketing Quarterly, October 2018, Taylor & Francis

    Dr. Neeraj Pandey

  51. The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium

    Article • Australasian Marketing Journal, August 2018, SAGE Publications

    Dr. Neeraj Pandey

  52. CASE STUDY ON TELECOM PRICING WAR

    Article • Emerald Emerging Markets Case Studies, June 2018, Emerald

    Dr. Neeraj Pandey

  53. Internet banking: a review (2002–2016)

    Article • Journal of Internet Commerce, May 2018, Taylor & Francis

    Dr. Neeraj Pandey

  54. Does impact of price endings differ for the non-green and green products? Role of product categories and price levels

    Article • Journal of Consumer Marketing, March 2018, Emerald

    Dr. Neeraj Pandey

  55. Impact of Nine-Ending Prices in Eastern Culture for Pricing Green Products

    Article • Journal of International Consumer Marketing, December 2017, Taylor & Francis

    Dr. Neeraj Pandey

  56. Price framing literature: Past, present, and future

    Article • The Marketing Review, November 2017, Westburn Publishers

    Dr. Neeraj Pandey

  57. The paper investigates the celebrity-brand association from a novel perspective.

    Article • Journal of Fashion Marketing and Management An International Journal, July 2017, Emerald

    Dr. Neeraj Pandey

  58. A Market Leaders Dilemma in Pricing Strategy

    Article • Business Perspectives and Research, January 2017, SAGE Publications

    Dr. Neeraj Pandey

  59. Why do Indian SMEs fail and succeed?: insights from auto-component industry

    Article • International Journal of Indian Culture and Business Management, January 2017, Inderscience Publishers

    Dr. Neeraj Pandey

  60. Why do Indian SMEs fail and succeed?: insights from auto-component industry

    Article • International Journal of Indian Culture and Business Management, January 2017, Inderscience Publishers

    Dr. Neeraj Pandey

  61. Integrated model for understanding Indian physicians’ internet usage pattern: An empirical approach

    Article • International Journal of Healthcare Management, December 2016, Taylor & Francis

    Dr. Neeraj Pandey

  62. Four decades of coupon research in pricing: Evolution, development, and practice

    Article • Journal of Revenue and Pricing Management, November 2016, Nature

    Dr. Neeraj Pandey

  63. Havells India Limited: Transition from an Industrial Brand to a Consumer Brand

    Article • Vikalpa The Journal for Decision Makers, September 2015, SAGE Publications

    Dr. Neeraj Pandey

  64. ALLISCO: pricing multiple joint products

    Article • Emerald Emerging Markets Case Studies, July 2015, Emerald

    Dr. Neeraj Pandey

  65. Leveraging return policy for price premium

    Article • Journal of Revenue and Pricing Management, June 2015, Nature

    Dr. Neeraj Pandey

  66. Revisiting three decades of price premium research in marketing: a literature review

    Article • International Journal of Revenue Management, January 2015, Inderscience Publishers

    Dr. Neeraj Pandey

  67. Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context: A structural equation modeling approach

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, November 2014, SAGE Publications

    Dr. Neeraj Pandey

  68. Radiance: transaction level pricing in the Indian fireworks industry

    Article • Emerald Emerging Markets Case Studies, September 2014, Emerald

    Dr. Neeraj Pandey

  69. Change Management: A Case of State Power Utility in India

    Article • Asian Case Research Journal, June 2014, World Scientific Pub Co Pte Lt

    Dr. Neeraj Pandey

  70. Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”

    Article • Emerald Emerging Markets Case Studies, June 2013, Emerald

    Dr. Neeraj Pandey

  71. Factors affecting tourists' intention to purchase: a study of Indian domestic tourists

    Article • International Journal of Indian Culture and Business Management, January 2013, Inderscience Publishers

    Dr. Neeraj Pandey

  72. Factors affecting consumer's green product purchase decisions: an empirical approach

    Article • International Journal of Business Competition and Growth, January 2012, Inderscience Publishers

    Dr. Neeraj Pandey

  73. Whither service quality in Indian B-Schools: an analytical approach

    Article • International Journal of Indian Culture and Business Management, January 2011, Inderscience Publishers

    Dr. Neeraj Pandey

  74. Factors influencing employee attrition in Indian ITeS call centres

    Article • International Journal of Indian Culture and Business Management, January 2011, Inderscience Publishers

    Dr. Neeraj Pandey

  75. Identifying product attributes through conjoint analysis with special reference to Color Doppler

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, October 2009, Nature

    Dr. Neeraj Pandey