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All Stories

  1. Structured Literature Review of use of Digital Marketing by B2B firms

    Article • Journal of Business and Industrial Marketing, March 2020, Emerald

    Dr. Neeraj Pandey

  2. Marketing at Patanjali Ayurved: Creating Value in a Herbal Way

    Article • South Asian Journal of Business and Management Cases, January 2020, SAGE Publications

    Dr. Neeraj Pandey

  3. Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions

    Article • Journal of Promotion Management, January 2020, Taylor & Francis

    Dr. Neeraj Pandey

  4. Development of conceptual framework for internet banking customer satisfaction index

    Article • International Journal of Electronic Banking, January 2020, Inderscience Publishers

    Dr. Neeraj Pandey

  5. Case Analysis II Carasid: Interventions that Make Businesses Sustainable

    Article • Vision The Journal of Business Perspective, May 2019, SAGE Publications

    Dr. Neeraj Pandey

  6. Promotional Framing of Green Products: Mediating Role of Sale Proneness

    Article • Journal of Promotion Management, May 2019, Taylor & Francis

    Dr. Neeraj Pandey

  7. V-Xpress: B2B marketing in the logistics industry

    Article • Emerald Emerging Markets Case Studies, March 2019, Emerald

    Dr. Neeraj Pandey

  8. Voluntary pricing mechanisms for green product purchase: altruistic versus self-enhancing consideration

    Article • The International Review of Retail Distribution and Consumer Research, February 2019, Taylor & Francis

    Dr. Neeraj Pandey

  9. Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value

    Article • Journal of Strategic Marketing, January 2019, Taylor & Francis

    Dr. Neeraj Pandey

  10. Why stents are expensive: Drivers of high prices in emerging markets

    Article • Health Marketing Quarterly, October 2018, Taylor & Francis

    Dr. Neeraj Pandey

  11. CASE STUDY ON TELECOM PRICING WAR

    Article • Emerald Emerging Markets Case Studies, June 2018, Emerald

    Dr. Neeraj Pandey

  12. Internet banking: a review (2002–2016)

    Article • Journal of Internet Commerce, May 2018, Taylor & Francis

    Dr. Neeraj Pandey

  13. Impact of Nine-Ending Prices in Eastern Culture for Pricing Green Products

    Article • Journal of International Consumer Marketing, December 2017, Taylor & Francis

    Dr. Neeraj Pandey

  14. The paper investigates the celebrity-brand association from a novel perspective.

    Article • Journal of Fashion Marketing and Management, July 2017, Emerald

    Dr. Neeraj Pandey

  15. A Market Leaders Dilemma in Pricing Strategy

    Article • Business Perspectives and Research, January 2017, SAGE Publications

    Dr. Neeraj Pandey

  16. Why do Indian SMEs fail and succeed?: insights from auto-component industry

    Article • International Journal of Indian Culture and Business Management, January 2017, Inderscience Publishers

    Dr. Neeraj Pandey

  17. Integrated model for understanding Indian physicians’ internet usage pattern: An empirical approach

    Article • International Journal of Healthcare Management, December 2016, Taylor & Francis

    Dr. Neeraj Pandey

  18. Four decades of coupon research in pricing: Evolution, development, and practice

    Article • Journal of Revenue and Pricing Management, November 2016, Nature

    Dr. Neeraj Pandey

  19. Havells India Limited: Transition from an Industrial Brand to a Consumer Brand

    Article • Vikalpa The Journal for Decision Makers, September 2015, SAGE Publications

    Dr. Neeraj Pandey

  20. ALLISCO: pricing multiple joint products

    Article • Emerald Emerging Markets Case Studies, July 2015, Emerald

    Dr. Neeraj Pandey

  21. Leveraging return policy for price premium

    Article • Journal of Revenue and Pricing Management, June 2015, Nature

    Dr. Neeraj Pandey

  22. Revisiting three decades of price premium research in marketing: a literature review

    Article • International Journal of Revenue Management, January 2015, Inderscience Publishers

    Dr. Neeraj Pandey

  23. Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context: A structural equation modeling approach

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, November 2014, SAGE Publications

    Dr. Neeraj Pandey

  24. Radiance: transaction level pricing in the Indian fireworks industry

    Article • Emerald Emerging Markets Case Studies, September 2014, Emerald

    Dr. Neeraj Pandey

  25. Change Management: A Case of State Power Utility in India

    Article • Asian Case Research Journal, June 2014, World Scientific Pub Co Pte Lt

    Dr. Neeraj Pandey

  26. Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”

    Article • Emerald Emerging Markets Case Studies, June 2013, Emerald

    Dr. Neeraj Pandey

  27. Factors affecting tourists' intention to purchase: a study of Indian domestic tourists

    Article • International Journal of Indian Culture and Business Management, January 2013, Inderscience Publishers

    Dr. Neeraj Pandey

  28. Factors affecting consumer's green product purchase decisions: an empirical approach

    Article • International Journal of Business Competition and Growth, January 2012, Inderscience Publishers

    Dr. Neeraj Pandey

  29. Whither service quality in Indian B-Schools: an analytical approach

    Article • International Journal of Indian Culture and Business Management, January 2011, Inderscience Publishers

    Dr. Neeraj Pandey

  30. Factors influencing employee attrition in Indian ITeS call centres

    Article • International Journal of Indian Culture and Business Management, January 2011, Inderscience Publishers

    Dr. Neeraj Pandey

  31. Identifying product attributes through conjoint analysis with special reference to Color Doppler

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, October 2009, Nature

    Dr. Neeraj Pandey