Are the determinants of bank loyalty brand specific?

  • Cleopatra Veloutsou, Sofia Daskou, Antonia Daskou
  • Journal of Financial Services Marketing, December 2004, Springer Science + Business Media
  • DOI: 10.1057/palgrave.fsm.4770146

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1057/palgrave.fsm.4770146

The following have contributed to this page: Cleopatra Veloutsou