All Stories

  1. Encouraging male participation in cancer resource centers

    Article • Service Industries Journal, November 2017, Taylor & Francis

    Dr Dahlia EL-Manstrly, Mark Rosenbaum

  2. Enhancing customer loyalty: critical switching cost factors

    Article • Journal of Service Management, April 2016, Emerald

    Dr Dahlia EL-Manstrly

  3. Cross-cultural validation of switching costs: a four-country assessment

    Article • International Marketing Review, June 2014, Emerald

    Dr Dahlia EL-Manstrly

  4. A critical examination of service loyalty measures

    Article • Journal of Marketing Management, November 2013, Taylor & Francis

    Dr Dahlia EL-Manstrly

  5. An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry

    Article • Journal of Financial Services Marketing, August 2011, Springer Science + Business Media

    Dr Dahlia EL-Manstrly, Cleopatra Veloutsou