Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

All Stories

1. 
   Attitudes toward organic products: a cross-national comparison and scale validation

   Article • Spanish Journal of Marketing - ESIC, March 2020, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

2. 
   Be a part of it: promoting WOM, eWOM, and content creation through customer identification

   Article • Spanish Journal of Marketing - ESIC, February 2020, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

3. 
   Followers’ reactions to influencers’ Instagram posts

   Article • Spanish Journal of Marketing - ESIC, February 2020, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

4. 
   Conceptualising online fashion brand recognition: scale development and validation

   Article • Spanish Journal of Marketing - ESIC, February 2020, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

5. 
   The history of academic research in marketing and its implications for the future

   Article • Spanish Journal of Marketing - ESIC, February 2020, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

6. 
   Brand orientation: a systematic literature review and research agenda

   Article • Spanish Journal of Marketing - ESIC, January 2020, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

7. 
   Exploring online consumer curation as user-generated content: A framework and agenda

   Article • Spanish Journal of Marketing - ESIC, December 2019, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

8. 
   Engaging customers through user-and company-generated content on CSR

   Article • Spanish Journal of Marketing - ESIC, December 2019, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

9. 
   The influence of CSR on perceived value, social media and loyalty in the hotel industry

   Article • Spanish Journal of Marketing - ESIC, December 2019, Emerald

   Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

10. 
    The impact of consumers’ positive online recommendations on the omnichannel webrooming experience

    Article • Spanish Journal of Marketing - ESIC, December 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

11. 
    Omni-channel users and omni-channel customers: a segmentation analysis using distribution services

    Article • Spanish Journal of Marketing - ESIC, December 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

12. 
    Increasing customer loyalty through customer engagement in the retail banking industry

    Article • Spanish Journal of Marketing - ESIC, December 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

13. 
    Local, global and glocal consumer brand relationships

    Article • Spanish Journal of Marketing - ESIC, December 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

14. 
    How harmful are online firestorms for brands?

    Article • Spanish Journal of Marketing - ESIC, November 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

15. 
    From Instagram overuse to instastress and emotional fatigue: the mediation of addiction

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

16. 
    Antecedents and consequences of luxury brand engagement in social media

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association), Amélia Brandão

17. 
    Enhancing rural destinations’ loyalty through relationship quality

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

18. 
    The role of environmental CSR practices on the formation of behavioral intentions

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

19. 
    Antecedents of brand hate in the fast food industry

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

20. 
    The effect of cognitive absorption on marketing learning performance

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

21. 
    Impact of SMEs strategy on loyalty: the hairdresser case

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

22. 
    Mediating model of brand equity and its application

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

23. 
    The moderating influence of involvement with ICTs in mobile services

    Article • Spanish Journal of Marketing - ESIC, May 2019, Emerald

    Dr Cristina Calvo-Porral, Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

24. 
    Instagram Stories versus Facebook Wall: an advertising effectiveness analysis

    Article • Spanish Journal of Marketing - ESIC, May 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

25. 
    The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy

    Article • Spanish Journal of Marketing - ESIC, May 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

26. 
    Different kinds of research shoppers, different cognitive-affective consequences

    Article • Spanish Journal of Marketing - ESIC, May 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

27. 
    Facebook’s power: factors influencing followers’ visit intentions

    Article • Spanish Journal of Marketing - ESIC, May 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association), Associate Professor Nuria Recuero Virto

28. 
    Setting acceptable prices: a key for success in retailing

    Article • Spanish Journal of Marketing - ESIC, May 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

29. 
    Understanding lovemark brands

    Article • Spanish Journal of Marketing - ESIC, December 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

30. 
    Exploring and consolidating the brand personality elements of the political leader

    Article • Spanish Journal of Marketing - ESIC, December 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

31. 
    New challenges in brand management

    Article • Spanish Journal of Marketing - ESIC, December 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association), Cleopatra Veloutsou

32. 
    Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

    Article • Spanish Journal of Marketing - ESIC, December 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

33. 
    Factors affecting consumers’ willingness to buy private label brands (PLBs)

    Article • Spanish Journal of Marketing - ESIC, December 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

34. 
    Store brand adoption and penetration explained by trust

    Article • Spanish Journal of Marketing - ESIC, December 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

35. 
    Co-creation experiences in social media brand communities

    Article • Spanish Journal of Marketing - ESIC, August 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

36. 
    The impact of positive emotional experiences on eWOM generation and loyalty

    Article • Spanish Journal of Marketing - ESIC, August 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association), Antoni Serra-Cantallops

37. 
    What drives crowdfunding participation? The influence of personal and social traits

    Article • Spanish Journal of Marketing - ESIC, August 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

38. 
    Betting exclusively by private labels: could it have negative consequences for retailers?

    Article • Spanish Journal of Marketing - ESIC, August 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

39. 
    Story of Aaker’s brand personality scale criticism

    Article • Spanish Journal of Marketing - ESIC, August 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

40. 
    The influence of cultural intelligence on intention of internet use

    Article • Spanish Journal of Marketing - ESIC, August 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

41. 
    Surfing or flowing? How to retain e-customers on the internet

    Article • Spanish Journal of Marketing - ESIC, April 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

42. 
    The effect of online and offline experiential marketing on brand equity in the hotel sector

    Article • Spanish Journal of Marketing - ESIC, April 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

43. 
    Impulse buying behaviour: an online-offline comparative and the impact of social media

    Article • Spanish Journal of Marketing - ESIC, April 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

44. 
    The role of technology in an omnichannel physical store

    Article • Spanish Journal of Marketing - ESIC, April 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

45. 
    Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions

    Article • Spanish Journal of Marketing - ESIC, April 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

46. 
    Cultural sensitivity: an antecedent of the image gap of tourist destinations

    Article • Spanish Journal of Marketing - ESIC, April 2018, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

47. 
    This anthropomorphised brand is so loveable: The role of self-brand integration

    Article • Spanish Journal of Marketing - ESIC, September 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

48. 
    Blog influence and political activism: An emerging and integrative model

    Article • Spanish Journal of Marketing - ESIC, September 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

49. 
    Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach

    Article • Spanish Journal of Marketing - ESIC, September 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

50. 
    Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts

    Article • Spanish Journal of Marketing - ESIC, September 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

51. 
    Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context

    Article • Spanish Journal of Marketing - ESIC, September 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

52. 
    Introducing Personal Social Responsibility as a key element to upgrade CSR

    Article • Spanish Journal of Marketing - ESIC, September 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

53. 
    Marketing and corporate social responsibility and agenda for future research

    Article • Spanish Journal of Marketing - ESIC, July 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

54. 
    Marketing and Corporate Social Responsibility (CSR). Moving...

    Article • Spanish Journal of Marketing - ESIC, July 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

55. 
    The influence of the types of media on the formation of perceived CSR

    Article • Spanish Journal of Marketing - ESIC, July 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

56. 
    Consumer attitudes in the election of functional foods

    Article • Spanish Journal of Marketing - ESIC, July 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

57. 
    Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry

    Article • Spanish Journal of Marketing - ESIC, July 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

58. 
    The impact of congruence between the CSR activity and the company's core business on consumer response to CSR

    Article • Spanish Journal of Marketing - ESIC, July 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

59. 
    Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender

    Article • Spanish Journal of Marketing - ESIC, February 2017, Elsevier

    Prof. Eva Reinares-Lara, Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

60. 
    Trademark dilution and its practical effect on purchase decision

    Article • Spanish Journal of Marketing - ESIC, February 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

61. 
    Parental influence on the levels of regional ethnocentrism of youth

    Article • Spanish Journal of Marketing - ESIC, February 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association), Pilar Fernández-Ferrín

62. 
    Consumer-to-consumer exchanges: A goal theory approach in the timebanking context

    Article • Spanish Journal of Marketing - ESIC, February 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

63. 
    The influence of symbolic consumption on experience value and the use of virtual social networks

    Article • Spanish Journal of Marketing - ESIC, February 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

64. 
    Determinants of intention to use the mobile banking apps: An extension of the classic TAM model

    Article • Spanish Journal of Marketing - ESIC, February 2017, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

65. 
    “Once upon a brand”: Storytelling practices by Spanish brands

    Article • Spanish Journal of Marketing - ESIC, September 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

66. 
    Letter from the Editor

    Article • Spanish Journal of Marketing - ESIC, September 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

67. 
    Eight social media challenges for marketing managers

    Article • Spanish Journal of Marketing - ESIC, September 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

68. 
    Social media adoption by exporters: The export-dependence moderating role

    Article • Spanish Journal of Marketing - ESIC, September 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

69. 
    Evaluation, signalling and willingness to pay for traceability. A cross-national comparison

    Article • Spanish Journal of Marketing - ESIC, September 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

70. 
    Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand

    Article • Spanish Journal of Marketing - ESIC, September 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

71. 
    Decision making and erotic stimuli: An evolutionary perspective

    Article • Spanish Journal of Marketing - ESIC, February 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

72. 
    Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures

    Article • Spanish Journal of Marketing - ESIC, February 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

73. 
    The firms benefits of mobile CRM from the relationship marketing approach and the TOE model

    Article • Spanish Journal of Marketing - ESIC, February 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

74. 
    Stakeholder orientation in public universities: A conceptual discussion and a scale development

    Article • Spanish Journal of Marketing - ESIC, February 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

75. 
    Building trust in the leader of virtual work teams

    Article • Spanish Journal of Marketing - ESIC, February 2016, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association)