The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract

  • Cleopatra Veloutsou, Joaquin Aldas-Manzano, Carla Ruiz-Mafe
  • January 2017, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-45596-9_87

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