Brand managers' expected and perceived responsibilities in the automobile industry

  • C A Veloutsou
  • Journal of Brand Management, July 2002, Springer Science + Business Media
  • DOI: 10.1057/palgrave.bm.2540092

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http://dx.doi.org/10.1057/palgrave.bm.2540092

The following have contributed to this page: Cleopatra Veloutsou