Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin
Rollins College
Faculty Member, Business & Management
United States
My co-authors include
Professor Ilan Alon
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My Publications
Effects of facial features and styling elements on perceptions of competence, warmth, a...
The Journal of Social Psychology
September 2019
Brand forgiveness
Journal of Product & Brand Management
August 2019
The five types of brand hate: How they affect consumer behavior
Journal of Business Research
August 2019
Latest research on brand relationships: introduction to the special issue
Journal of Product & Brand Management
March 2019
Trajectories of brand hate
Journal of Brand Management
March 2018
Determinants and outcomes of brand hate
Journal of Product & Brand Management
March 2017
The medical tourism index: Scale development and validation
Tourism Management
February 2016
The CEO branding mix
Journal of Business Strategy
November 2015
What Type of Relationship Do We Have With Loved Brands
Journal of Product & Brand Management
April 2015
Consumer brand relationships research: A bibliometric citation meta-analysis
Journal of Business Research
February 2015
Consumer Brand Relationships
January 2015
The power of brand love
International Journal of Market Research
January 2015
What type of relationship do we have with loved brands?
Journal of Consumer Marketing
November 2014
Consumer brand relationships: A research landscape
Journal of Brand Management
June 2014
The effect of product category on consumer brand relationships
Journal of Product & Brand Management
April 2014
Corporate branding: an interdisciplinary literature review
European Journal of Marketing
May 2012
Export competitiveness patterns in Indian industries
Competitiveness Review An International Business Journal incorporating Journal of Globa...
May 2012
The globalization of Chinese enterprises
Thunderbird International Business Review
February 2012
A study of visual puffery in fragrance advertising
European Journal of Marketing
February 2012
The importance of historical Tang dynasty for place branding the contemporary city Xi'an
Journal of Management History
January 2012
An integrated framework for export competitiveness: evidence from the global alcoholic ...
European J of International Management
January 2011
The Main Determinants of Bollywood Movie Box Office Sales
Journal of Global Marketing
November 2010
The determinants and measurement of a country brand: the country brand strength index
International Marketing Review
July 2010
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding20101T...
International Marketing Review
July 2010
Country image and consumer preference for emerging economy products: the moderating rol...
International Marketing Review
April 2010
Switzerland's nation branding initiative to foster science and technology, higher educa...
Place Branding and Public Diplomacy
February 2010
Viewpoint – Visual puffery in advertising
International Journal of Market Research
January 2009
Valuating brand equity and product-related attributes in the context of the German auto...
Journal of Brand Management
October 2008
Chinese brands: the build or buy considerations
International Journal of Chinese Culture and Management
January 2008
Digital Rights Management: What the Consumer Wants
Journal of Digital Asset Management
May 2006
Movie piracy on peer-to-peer networks—the case of KaZaA
Telematics and Informatics
February 2005
Brand Relationships Rule