Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

Brand forgiveness

• Journal of Product & Brand Management
• August 2019

The five types of brand hate: How they affect consumer behavior

• Journal of Business Research
• August 2019

Latest research on brand relationships: introduction to the special issue

• Journal of Product & Brand Management
• March 2019

Trajectories of brand hate

• Journal of Brand Management
• March 2018

Determinants and outcomes of brand hate

• Journal of Product & Brand Management
• March 2017

The medical tourism index: Scale development and validation

• Tourism Management
• February 2016

The CEO branding mix

• Journal of Business Strategy
• November 2015

What Type of Relationship Do We Have With Loved Brands

• Journal of Product & Brand Management
• April 2015

Consumer brand relationships research: A bibliometric citation meta-analysis

• Journal of Business Research
• February 2015

Consumer Brand Relationships

• January 2015

The power of brand love

• International Journal of Market Research
• January 2015

What type of relationship do we have with loved brands?

• Journal of Consumer Marketing
• November 2014

Consumer brand relationships: A research landscape

• Journal of Brand Management
• June 2014

The effect of product category on consumer brand relationships

• Journal of Product & Brand Management
• April 2014

Corporate branding: an interdisciplinary literature review

• European Journal of Marketing
• May 2012

Export competitiveness patterns in Indian industries

• Competitiveness Review An International Business Journal incorporating Journal of Globa...
• May 2012

The globalization of Chinese enterprises

• Thunderbird International Business Review
• February 2012

A study of visual puffery in fragrance advertising

• European Journal of Marketing
• February 2012

The importance of historical Tang dynasty for place branding the contemporary city Xi'an

• Journal of Management History
• January 2012

An integrated framework for export competitiveness: evidence from the global alcoholic ...

• European J of International Management
• January 2011

The Main Determinants of Bollywood Movie Box Office Sales

• Journal of Global Marketing
• November 2010

The determinants and measurement of a country brand: the country brand strength index

• International Marketing Review
• July 2010

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding20101T...

• International Marketing Review
• July 2010

Country image and consumer preference for emerging economy products: the moderating rol...

• International Marketing Review
• April 2010

Switzerland's nation branding initiative to foster science and technology, higher educa...

• Place Branding and Public Diplomacy
• February 2010

Viewpoint – Visual puffery in advertising

• International Journal of Market Research
• January 2009

Valuating brand equity and product-related attributes in the context of the German auto...

• Journal of Brand Management
• October 2008

Chinese brands: the build or buy considerations

• International Journal of Chinese Culture and Management
• January 2008

Digital Rights Management: What the Consumer Wants

• Journal of Digital Asset Management
• May 2006

Movie piracy on peer-to-peer networks—the case of KaZaA

• Telematics and Informatics
• February 2005

Brand Relationships Rule