Consumer engagement in online brand communities: a social media perspective

  • Laurence Dessart, Cleopatra Veloutsou, Anna Morgan-Thomas
  • Journal of Product & Brand Management, March 2015, Emerald
  • DOI: 10.1108/jpbm-06-2014-0635

Consumer engagement on social media

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The following have contributed to this page: Cleopatra Veloutsou and Dr Laurence Dessart