Consumer engagement in online brand communities: a social media perspective

Laurence Dessart, Cleopatra Veloutsou, Anna Morgan-Thomas
  • Journal of Product & Brand Management, March 2015, Emerald
  • DOI: 10.1108/jpbm-06-2014-0635

Consumer engagement on social media

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/jpbm-06-2014-0635

The following have contributed to this page: Cleopatra Veloutsou and Dr Laurence Dessart