Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships

  • Cleopatra Veloutsou
  • Journal of Consumer Marketing, September 2015, Emerald
  • DOI: 10.1108/jcm-02-2014-0878

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http://dx.doi.org/10.1108/jcm-02-2014-0878

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