Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences

  • Fiona Davies, Cleopatra Veloutsou, Andrew Costa
  • Journal of Marketing Communications, March 2006, Taylor & Francis
  • DOI: 10.1080/13527260500264574

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/13527260500264574

The following have contributed to this page: Cleopatra Veloutsou