Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy

  • Cleopatra Veloutsou, Evangelos Gioulistanis, Luiz Moutinho
  • Journal of Product & Brand Management, June 2004, Emerald
  • DOI: 10.1108/10610420410546943

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http://dx.doi.org/10.1108/10610420410546943

The following have contributed to this page: Cleopatra Veloutsou