Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies

  • Cleopatra A. Veloutsou, George G. Panigyrakis
  • Journal of Strategic Marketing, September 2001, Taylor & Francis
  • DOI: 10.1080/096525401301420152

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http://dx.doi.org/10.1080/096525401301420152

The following have contributed to this page: Cleopatra Veloutsou