An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry

  • Dahlia El-Manstrly, Robert Paton, Cleopatra Veloutsou, Luiz Moutinho
  • Journal of Financial Services Marketing, August 2011, Springer Science + Business Media
  • DOI: 10.1057/fsm.2011.9

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http://dx.doi.org/10.1057/fsm.2011.9

The following have contributed to this page: Dr Dahlia EL-Manstrly and Cleopatra Veloutsou