What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technology Brands

  • Laurence Dessart, Anna Morgan-Thomas, Cleopatra Veloutsou
  • January 2016, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-11815-4_138

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http://dx.doi.org/10.1007/978-3-319-11815-4_138

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