Brand relationships through brand reputation and brand tribalism

  • Cleopatra Veloutsou, Luiz Moutinho
  • Journal of Business Research, March 2009, Elsevier
  • DOI: 10.1016/j.jbusres.2008.05.010

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http://dx.doi.org/10.1016/j.jbusres.2008.05.010

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