The role of the brand as a person in business to business brands

  • Cleopatra Veloutsou, Colin S. Taylor
  • Industrial Marketing Management, August 2012, Elsevier
  • DOI: 10.1016/j.indmarman.2012.02.004

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1016/j.indmarman.2012.02.004

The following have contributed to this page: Cleopatra Veloutsou