Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece

  • George G. Panigyrakis, Cleopatra A. Veloutsou
  • Journal of Marketing Management, February 2000, Taylor & Francis
  • DOI: 10.1362/026725700785100424

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http://dx.doi.org/10.1362/026725700785100424

The following have contributed to this page: Cleopatra Veloutsou