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http://dx.doi.org/10.1362/026725700785100424
The following have contributed to this page: Cleopatra Veloutsou
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Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece
- George G. Panigyrakis, Cleopatra A. Veloutsou
- Journal of Marketing Management, February 2000, Taylor & Francis
- DOI: 10.1362/026725700785100424
