Capturing consumer engagement: duality, dimensionality and measurement

  • Laurence Dessart, Cleopatra Veloutsou, Anna Morgan-Thomas
  • Journal of Marketing Management, January 2016, Taylor & Francis
  • DOI: 10.1080/0267257x.2015.1130738

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http://dx.doi.org/10.1080/0267257x.2015.1130738

The following have contributed to this page: Cleopatra Veloutsou