Brand managers’ interfaces in different consumer goods industries

  • George G. Panigyrakis, Cleopatra A. Veloutsou
  • Journal of Product & Brand Management, February 1999, Emerald
  • DOI: 10.1108/10610429910257959

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/10610429910257959

The following have contributed to this page: Cleopatra Veloutsou