Professor Sara Dolnicar
University of Queensland
Professor, Tourism, Hospitality & Events
Australia
My co-authors include
Dr Pietro Beritelli
Kylie Brosnan
Dr. Ulrike Gretzel
My Publications
Changing service settings for the environment: How to reduce negative environmental imp...
July 2020
A pro-active model of journal editing
July 2020
Eat Up! Prevention of Plate Waste in Tourism and Hospitality - A Perspective Paper
July 2020
Sharing economy and peer-to-peer accommodation A perspective paper
July 2020
Why quantitative papers based on primary data get desk-rejected by Annals of Tourism Re...
Annals of Tourism Research
July 2020
“To clean or not to clean?” Reducing daily routine hotel room cleaning by letting tou...
June 2020
Reduce reuse … and don’t recycle! On text reuse in academic articles
June 2020
BRILLIANCE IS SUCCINCT - Embrace and respect the short communication
June 2020
A post-COVID-19 model of tourism and hospitality workforce resilience
May 2020
COVID19 and Airbnb – Disrupting the disruptor
Annals of Tourism Research
May 2020
CORONAVIRUS AND AIRBNB – Disrupting the Disruptor
March 2020
THE EVOLUTION OF AIRBNB REGULATION - An International Longitudinal Investigation 2008-2020
March 2020
ACTIONS SPEAK LOUDER THAN WORDS - Publicly visible environmentally sustainable initiati...
March 2020
Designing for more environmentally friendly tourism
March 2020
THE SHUTTLE BUS SURVEY Achieving higher response rates in (longitudinal) guest surveys.
March 2020
Making cause-related corporate social responsibility (CSR) count in holiday accommodati...
Tourism Management
December 2019
Maximizing participation from online survey panel members
International Journal of Market Research
November 2019
What is vacation dedication?
Current Issues in Tourism
October 2019
Carbon labels on restaurant menus: do people pay attention to them?
Journal of Sustainable Tourism
October 2019
“To Clean or Not to Clean?” Reducing Daily Routine Hotel Room Cleaning by Letting Touri...
Journal of Travel Research
September 2019
Reduce reuse … and don't recycle!
Annals of Tourism Research
July 2019
Drivers of plate waste
Annals of Tourism Research
June 2019
Enabling people with impairments to use Airbnb
Annals of Tourism Research
May 2019
Brilliance is succinct: Embrace and respect the short communication
Annals of Tourism Research
May 2019
Changing service settings for the environment
Annals of Tourism Research
May 2019
A review of research into paid online peer-to-peer accommodation
Annals of Tourism Research
March 2019
“I know what you’re going to ask me” Why respondents don’t read survey questions
International Journal of Market Research
January 2019
Do tourists notice social responsibility information?
Current Issues in Tourism
January 2019
The changing importance of vacations: Proposing a theoretical explanation for the chang...
Annals of Tourism Research
December 2018
A reflection on survey research in hospitality
International Journal of Contemporary Hospitality Management
November 2018
A good graph is worth a thousand numbers
Annals of Tourism Research
November 2018
Carer Factors Associated with Foster-Placement Success and Breakdown
The British Journal of Social Work
July 2018
Identifying superfluous survey items
Journal of Retailing and Consumer Services
July 2018
Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk
International Journal of Research in Marketing
June 2018
Food tourism subsegments: A data-driven analysis
International Journal of Tourism Research
February 2018
Public acceptance of recycled water
International Journal of Water Resources Development
February 2018
A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly
Journal of Travel Research
December 2017
Airbnb and its Competitors
December 2017
Communication-Regulated Social Systems
December 2017
Do Hosts Discriminate?
December 2017
Drivers of Price in City Destinations: Vienna
December 2017
Entrepreneurship Opportunities
December 2017
Environmental Sustainability
December 2017
Facilitating Events
December 2017
Filling Infrastructure Gaps
December 2017
Guests with Disabilities
December 2017
Helping when Disaster Hits
December 2017
How Airbnb Captures and Disseminates Value
December 2017
How Airbnb Creates Value
December 2017
Networks and Hosts – a Love-Hate Relationship
December 2017
Networks in China
December 2017
Political Activism
December 2017
Regulatory Reactions Around the World
December 2017
Socialising New Guests
December 2017
The Business Model
December 2017
The Impact on Employment
December 2017
The Multi-Family Travel Market
December 2017
The Sharing Economy
December 2017
Types of Network Members
December 2017
Unique Features of the Networks
December 2017
Will Networks Become One-stop Travel Shops?
December 2017
Environmental Sustainability
December 2017
Guests with Disabilities
December 2017
Political Activism
December 2017
Drivers of pro-environmental tourist behaviours are not universal
Journal of Cleaner Production
November 2017
What can agencies do to increase foster carer satisfaction?
Child & Family Social Work
September 2017
Substitutable by peer-to-peer accommodation networks?
Annals of Tourism Research
September 2017
Visiting friends or relatives?
Tourism Management
June 2017
Using segment level stability to select target segments in data-driven market segmentat...
Marketing Letters
March 2017
Biting Off More Than They Can Chew: Food Waste at Hotel Breakfast Buffets
Journal of Travel Research
February 2017
How to Avoid Random Market Segmentation Solutions
Journal of Travel Research
January 2017
May I sleep in your bed? Getting permission to book
Annals of Tourism Research
January 2017
Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers: An Invest...
Journal of Advertising Research
December 2016
Improving carbon offsetting appeals in online airplane ticket purchasing: testing new m...
Journal of Sustainable Tourism
November 2016
Do Pro-environmental Appeals Trigger Pro-environmental Behavior in Hotel Guests?
Journal of Travel Research
November 2016
Using peer-to-peer networks in destination crisis management
Journal of Travel Research
November 2016
What makes foster carers think about quitting? Recommendations for improved retention o...
Child & Family Social Work
November 2016
Methods in Segmentation
October 2016
Increasing Civic Engagement Through Market Segmentation
October 2016
Preventing tourists from canceling in times of crises
Annals of Tourism Research
September 2016
Which hotel guest segments reuse towels? Selling sustainable tourism services through t...
Journal of Sustainable Tourism
August 2016
Measuring environmentally sustainable tourist behaviour
Annals of Tourism Research
July 2016
An untapped gold mine? Exploring the potential of market basket analysis to grow hotel ...
International Journal of Hospitality Management
July 2016
Communicating to culture audiences
Marketing Intelligence & Planning
June 2016
Someone’s been sleeping in my bed
Annals of Tourism Research
May 2016
Communicating with parents of obese children: which channels are most effective?
Health Expectations
April 2016
Research in a culturally diverse world: reducing redundancies, increasing relevance
Tourism Review
April 2016
Tourist segments' justifications for behaving in an environmentally unsustainable way
Journal of Sustainable Tourism
April 2016
Uptake of resource efficiency measures among European small and medium-sized accommodat...
Journal of Hospitality and Tourism Management
March 2016
In a Galaxy Far, Far Away . . . Market Yourself Differently
Journal of Travel Research
February 2016
Public acceptance and perceptions of alternative water sources: a comparative study in ...
International Journal of Water Resources Development
February 2016
Increasing sample size compensates for data problems in segmentation studies
Journal of Business Research
February 2016
Comparing association grids and 'pick any' lists for measuring brand attributes
International Journal of Market Research
January 2016
In future, I would love to see … a reflection on the state of quantitative tourism rese...
Tourism Review
November 2015
Does eco certification sell tourism services? Evidence from a quasi-experimental observ...
Journal of Sustainable Tourism
November 2015
The hybrid tourist
Annals of Tourism Research
September 2015
Crisis-resistant tourists
Annals of Tourism Research
July 2015
Response style corrected market segmentation for ordinal data
Marketing Letters
June 2015
A Conceptual Framework of Skilled Female Migrant Retention
Economic Papers A journal of applied economics and policy
June 2015
The readability of articles in tourism journals
Annals of Tourism Research
May 2015
Beyond temporal reflections in thanatourism research
Annals of Tourism Research
May 2015
The characteristics of potential environmental volunteers: implications for marketing c...
Australasian Journal of Environmental Management
March 2015
Do Satisfied Tourists Really Intend to Come Back? Three Concerns with Empirical Studies...
Journal of Travel Research
March 2015
Why the Level-Free Forced-Choice Binary Measure of Brand Benefit Beliefs Works So Well
International Journal of Market Research
March 2015
Segmenting Australian online panellists based on volunteering motivations
Asia Pacific Journal of Marketing and Logistics
January 2015
Market, tourist
January 2015
Word-of-Mouth Segments
Journal of Travel Research
December 2014
Corrigendum to “What affects public acceptance of recycled and desalinated water?” [Wat...
Water Research
November 2014
The attitude–behaviour gap in sustainable tourism
Annals of Tourism Research
September 2014
Tourism marketing research: Past, present and future
Annals of Tourism Research
July 2014
Branding water
Water Research
June 2014
A PSYCHOLOGICAL PROFILE OF POTENTIAL YOUTH MENTOR VOLUNTEERS
Journal of Community Psychology
March 2014
The diamond professor: a portrait of Josef Mazanec
Anatolia
January 2014
Including Don't know answer options in brand image surveys improves data quality
International Journal of Market Research
January 2014
Using graphical statistics to better understand market segmentation solutions
International Journal of Market Research
January 2014
Dynamic, Interactive Survey Questions Can Increase Survey Data Quality
Journal of Travel & Tourism Marketing
October 2013
Can tourists easily choose a low carbon footprint vacation?
Journal of Sustainable Tourism
September 2013
“Translating” between survey answer formats
Journal of Business Research
September 2013
Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism
Journal of Travel Research
July 2013
Competition or collaboration? The effect of non-profit brand image on volunteer recruit...
Journal of Brand Management
July 2013
Heterogeneity in risk and safety perceptions of international tourists
Tourism Management
June 2013
Quality of life and tourism: A conceptual framework and novel segmentation base
Journal of Business Research
June 2013
TOURISM MARKET SEGMENTATION: A STEP BY STEP GUIDE
March 2013
Asking Good Survey Questions
Journal of Travel Research
March 2013
Newspaper coverage of water issues in Australia
Water Research
December 2012
Informing destination recommender systems design and evaluation through quantitative re...
International Journal of Culture Tourism and Hospitality Research
October 2012
One legacy of Mazanec: binary questions are a simple, stable and valid measure of evalu...
International Journal of Culture Tourism and Hospitality Research
October 2012
Building tourism knowledge through quantitative analysis: the legacy of Josef Mazanec
International Journal of Culture Tourism and Hospitality Research
October 2012
Attracting Volunteers in Highly Multicultural Societies: A Marketing Challenge
Journal of Nonprofit & Public Sector Marketing
October 2012
Heterogeneity Among Potential Foster Carers: An Investigation of Reasons for Not Foster...
Australian Social Work
September 2012
Validly Measuring Destination Image in Survey Studies
Journal of Travel Research
August 2012
Water conservation behavior in Australia
Journal of Environmental Management
August 2012
Impulse purchasing in tourism – learnings from a study in a matured market
Anatolia
August 2012
Harvesting the “Business Test Trip”: Converting Business Travelers to Holidaymakers
Journal of Travel & Tourism Marketing
July 2012
The science of attracting foster carers
Child & Family Social Work
May 2012
Community acceptance of recycled water: can we inoculate the public against scare campa...
Journal of Public Affairs
April 2012
The contribution of vacations to quality of life
Annals of Tourism Research
January 2012
'Pick any' measures contaminate brand image studies
International Journal of Market Research
January 2012
Quality-of-Life and Travel Motivations: Integrating the Two Concepts in the Grevillea M...
November 2011
Personality and Motivation Matter in Touring Holidays: A Preliminary Investigation Into...
Tourism Analysis
October 2011
Key drivers of airline loyalty
Tourism Management
October 2011
Voluntary relocation – An exploration of Australian attitudes in the context of drought...
Global Environmental Change
August 2011
Self‐congruity and volunteering: a multi‐organisation comparison
European Journal of Marketing
May 2011
Hope for the Future: Identifying the Individual Difference Characteristics of People Wh...
The British Journal of Social Work
May 2011
Does water context influence behaviour and attitudes to water conservation?
Australasian Journal of Environmental Management
March 2011
Biclustering
Journal of Travel Research
February 2011
The sustainability–profitability trade-off in tourism: can it be overcome?
Journal of Sustainable Tourism
February 2011
What affects public acceptance of recycled and desalinated water?
Water Research
January 2011
Quick, simple and reliable: forced binary survey questions
International Journal of Market Research
January 2011
Quick, simple and reliable: forced binary survey questions
International Journal of Market Research
January 2011
Short-haul city travel is truly environmentally sustainable
Tourism Management
August 2010
Identifying tourists with smaller environmental footprints
Journal of Sustainable Tourism
June 2010
Self-Congruity Theory: To What Extent Does It Hold in Tourism?
Journal of Travel Research
June 2010
The effect of information on public acceptance – The case of water from alternative sou...
Journal of Environmental Management
June 2010
Acceptance of water alternatives in Australia – 2009
Water Science & Technology
April 2010
Water alternatives-who and what influences public acceptance?
Journal of Public Affairs
January 2010
When public opposition defeats alternative water projects – The case of Toowoomba Austr...
Water Research
January 2010
Different Tourists-Different Perceptions of Different Cities
January 2010
Chapter 13 Desalinated Versus Recycled Water: What Does the Public Think?
January 2010
Australians’ Water Conservation Behaviours and Attitudes
Australasian Journal of Water Resources
January 2010
Beyond Ecotourism: The Environmentally Responsible Tourist in the General Travel Experi...
Tourism Analysis
December 2009
Understanding the Australian environmental volunteering market: A basis for behavioural...
Australasian Marketing Journal (AMJ)
November 2009
Understanding behaviour to inform water supply management in developed nations – A revi...
Journal of Environmental Management
October 2009
Can Australian Universities Take Measures to Increase the Lecture Attendance of Marketi...
Journal of Marketing Education
September 2009
Not Just Any Volunteers: Segmenting the Market to Attract the High Contributors
Journal of Nonprofit & Public Sector Marketing
September 2009
Drinking water from alternative water sources: differences in beliefs, social norms and...
Water Science & Technology
September 2009
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Marketing Letters
August 2009
Does Cultural Background Affect Volunteering Behavior?
Journal of Nonprofit & Public Sector Marketing
June 2009
Marketing in non‐profit organizations: an international perspective
International Marketing Review
May 2009
Does one size fit all? The suitability of answer formats for different constructs measured
Australasian Marketing Journal (AMJ)
May 2009
STRINGS ATTACHED: NEW PUBLIC MANAGEMENT, COMPETITIVE GRANT FUNDING AND SOCIAL CAPITAL
Financial Accountability and Management
May 2009
Methodological reasons for the theory/practice divide in market segmentation
Journal of Marketing Management
April 2009
Response Style Contamination of Student Evaluation Data
Journal of Marketing Education
April 2009
Desalinated versus recycled water: Public perceptions and profiles of the accepters
Journal of Environmental Management
February 2009
Tourism Segmentation by Consumer-Based Variables
December 2008
Are Green Tourists a Managerially Useful Target Segment?
Journal of Hospitality & Leisure Marketing
October 2008
The Effect of Funding Changes on Public Sector Nonprofit Organizations: The Case of Bus...
Journal of Nonprofit & Public Sector Marketing
September 2008
Environmentally Friendly Behavior
Environment and Behavior
August 2008
Selective marketing for environmentally sustainable tourism
Tourism Management
August 2008
Online Versus Paper
Journal of Travel Research
July 2008
The low stability of brand-attribute associations is partly due to market research meth...
International Journal of Research in Marketing
June 2008
Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR...
Journal of Business Ethics
April 2008
Environment-friendly Tourists: What Do We Really Know About Them?
Journal of Sustainable Tourism
February 2008
Tourism and discretionary income allocation. Heterogeneity among households
Tourism Management
February 2008
Challenging “Factor–Cluster Segmentation”
Journal of Travel Research
January 2008
Mission or money? Competitive challenges facing public sector nonprofit organisations i...
International Journal of Nonprofit and Voluntary Sector Marketing
January 2008
Different Tourists—Different Perceptions of Different Places: Accounting for Tourists' ...
Tourism Analysis
December 2007
An Investigation of Tourists' Patterns of Obligation to Protect the Environment
Journal of Travel Research
November 2007
Management learning exercise and trainer's note for market segmentation in tourism
International Journal of Culture Tourism and Hospitality Research
October 2007
Travel Agency Marketing Strategy: Insights from Switzerland
Journal of Travel Research
September 2007
What Motivates Which Volunteers? Psychographic Heterogeneity Among Volunteers in Australia
VOLUNTAS International Journal of Voluntary and Nonprofit Organizations
July 2007
Double degrees: double the trouble or twice the return?
Higher Education
June 2007
Assessing analytical robustness in cross‐cultural comparisons
International Journal of Culture Tourism and Hospitality Research
June 2007
A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Dire...
Journal of Advertising
June 2007
Cross‐cultural differences in survey response patterns
International Marketing Review
April 2007
How constrained a response: A comparison of binary, ordinal and metric answer formats
Journal of Retailing and Consumer Services
March 2007
Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment
Journal of Travel Research
February 2007
The international volunteering market: market segments and competitive relations
International Journal of Nonprofit and Voluntary Sector Marketing
January 2007
Question stability in brand image measurement: Comparing alternative answer formats and...
Australasian Marketing Journal (AMJ)
January 2007
E-CRM and Managerial Discretion
International Journal of E-Business Research
January 2007
Chapter 5 Accepted Standards Undermining the Validity of Tourism Research
January 2007
Nature-Conserving Tourists: The Need for a Broader Perspective
Anatolia
December 2006
Are We Drawing the Right Conclusions? The Dangers of Answer Format Effects in Empirical...
Tourism Analysis
October 2006
Recycled water for consumer markets — a marketing research review and agenda
Desalination
February 2006
Protecting Consumer Privacy in the Company's Best Interest
Australasian Marketing Journal (AMJ)
January 2006
Understanding barriers to leisure travel: Tourist fears as a marketing basis
Journal Of Vacation Marketing
July 2005
Improved Understanding of Tourists' Needs
Journal of Quality Assurance in Hospitality & Tourism
March 2005
Delivering the Right Tourist Service to the Right People–A Comparison of Segmentation A...
Journal of Quality Assurance in Hospitality & Tourism
March 2005
To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under V...
Australasian Marketing Journal (AMJ)
January 2005
Should We Still Lecture or Just Post Examination Questions on the Web?: the nature of t...
Quality in Higher Education
January 2005
Empirical market segmentation: what you see is what you get
January 2005
Applying City Perception Analysis (CPA) for Destination Positioning Decisions
Journal of Travel & Tourism Marketing
July 2004
Insights into Sustainable Tourists in Austria: A Data-based A Priori Segmentation Approach
Journal of Sustainable Tourism
May 2004
Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism
Journal of Travel Research
February 2004
Segmenting Markets by Bagged Clustering
Australasian Marketing Journal (AMJ)
January 2004
Behavioural market segments among surf tourists: investigating past destination choice
Journal of Sport & Tourism
August 2003
Testing for Structural Change Over Time of Brand Attribute Perceptions in Market Segments
July 2003
Winter Tourist Segments in Austria: Identifying Stable Vacation Styles Using Bagged Clu...
Journal of Travel Research
February 2003
TRACKING DATA-DRIVEN MARKET SEGMENTS
Tourism Analysis
January 2003
RISK PERCEPTIONS, EXPECTATIONS, DISAPPOINTMENTS, AND INFORMATION PROCESSING TENDENCIES ...
Tourism Analysis
January 2003
Learning by Simulation -Computer Simulations for Strategic Marketing Decision Support i...
International Journal of Tourism Sciences
January 2003
A Review of Data-Driven Market Segmentation in Tourism
Journal of Travel & Tourism Marketing
July 2002
An examination of indexes for determining the number of clusters in binary data sets
Psychometrika
March 2002
Business travellers’ hotel expectations and disappointments: A different perspective to...
Asia Pacific Journal of Tourism Research
January 2002
Behavioral Market Segmentation of Binary Guest Survey Data with Bagged Clustering
January 2001
Analyzing Destination Images: A Perceptual Charting Approach
Journal of Travel & Tourism Marketing
March 2000
Market segmentation in tourism.
'Crises' that scare tourists: investigating tourists' travel-related concerns.
Towards more thorough data-driven segmentation in tourism: a tracking framework for exp...
Profiling the one- and two-star hotel guests for targeted segmentation action: a descri...
Behavioural market segmentation using the bagged clustering approach based on binary gu...
Drivers of trip cancellations among Australian travellers.
E-CRM and Managerial Discretion
E-CRM and Managerial Discretion
Environmentally Friendly Behaviors Measure
Market segmentation approaches in tourism
E-CRM and Managerial Discretion
E-CRM and Managerial Discretion
Ecotourists: who are they and what should we really call them?
