An untapped gold mine? Exploring the potential of market basket analysis to grow hotel revenue

David Solnet, Yasemin Boztug, Sara Dolnicar
  • International Journal of Hospitality Management, July 2016, Elsevier
  • DOI: 10.1016/j.ijhm.2016.04.013

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http://dx.doi.org/10.1016/j.ijhm.2016.04.013

The following have contributed to this page: Professor Sara Dolnicar