Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers: An Investigation Into the Effects of Advertising On High-Cognitive-Elaboration Donations

M. Randle, L. Miller, J. Stirling, S. Dolnicar
  • Journal of Advertising Research, December 2016, WARC Limited
  • DOI: 10.2501/jar-2016-049

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http://dx.doi.org/10.2501/jar-2016-049

The following have contributed to this page: Professor Sara Dolnicar