What is it about?
Predictors of tourists’ pro-environmental behaviour at home and on vacation are identified. Environmental concern, altruism, feeling morally obliged to behave environmentally friendly, age and regional identity are the best predictors of the segment of people who behave in an environmentally friendly way at home. Income levels and moral obligation best predict membership of the segment of environmentally friendly tourists. The two segments overlap
Why is it important?
Environmental sustainability is one of the challenges of humanity. Tourism contributes significantly to environmental damage. Tourism is the 5th largest polluting industry, generating 5% of global CO2 emissions and 14% of total greenhouse gas emissions (UNWTO 2009). New ways of reducing the negative environmental impact of tourism are critically important in view of making this industry more sustainable.
The following have contributed to this page: Professor Sara Dolnicar