Question stability in brand image measurement: Comparing alternative answer formats and accounting for heterogeneity in descriptive models

Sara Dolnicar, Bettina Grün
  • Australasian Marketing Journal (AMJ), January 2007, Elsevier
  • DOI: 10.1016/s1441-3582(07)70041-1

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The following have contributed to this page: Professor Sara Dolnicar