Not Just Any Volunteers: Segmenting the Market to Attract the High Contributors

Melanie Randle, Sara Dolnicar
  • Journal of Nonprofit & Public Sector Marketing, September 2009, Taylor & Francis
  • DOI: 10.1080/10495140802644513

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http://dx.doi.org/10.1080/10495140802644513

The following have contributed to this page: Professor Sara Dolnicar