All Stories

  1. Cultural value configurations and guests’ evaluations of AI-enabled service technologies

    Article • International Journal of Hospitality Management, February 2027, Elsevier

    Dr Giampaolo Viglia

  2. Valid uses of stated intentions in tourism research

    Article • Annals of Tourism Research, November 2026, Elsevier

    Dr Giampaolo Viglia

  3. When chatbots speak local: cultural understanding as a driver of value co-creation

    Article • International Marketing Review, September 2026, Emerald

    Dr Giampaolo Viglia

  4. The more, the better? The sustainable additive bias

    Article • Journal of the Academy of Marketing Science, September 2026, Springer Science + Business Media

    Dr Giampaolo Viglia

  5. Ecological validity as a foundation for service research rigor

    Article • Service Industries Journal, August 2026, Taylor & Francis

    Dr Giampaolo Viglia

  6. Strategic tensions in organizational GenAI adoption: A game theory modeling of internal resource competition, workforce dynamics, and value management

    Article • Technological Forecasting and Social Change, June 2026, Elsevier

    Dr Giampaolo Viglia

  7. Towards relational pricing in hospitality: a customer lifetime value perspective

    Article • The Tourist Review, May 2026, Emerald

    Dr Giampaolo Viglia

  8. Advancing methodological robustness in tourism research: an integrative framework for paradigmatic pluralism

    Article • The Tourist Review, May 2026, Emerald

    Dr Giampaolo Viglia

  9. Luxury Fashion’s Transparency Paradox on TikTok: Balancing Openness and Exclusivity

    Article • Journal of Advertising Research, April 2026, Taylor & Francis

    Dr Giampaolo Viglia

  10. How practitioners can leverage GenAI to bridge the research-practice gap

    Article • Tourism Management, April 2026, Elsevier

    Dr Giampaolo Viglia

  11. Validating tourism modeling with real data

    Article • Annals of Tourism Research, March 2026, Elsevier

    Dr Giampaolo Viglia

  12. The virtue-value spectrum: Managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing

    Article • Journal of Business Research, January 2026, Elsevier

    Dr Giampaolo Viglia

  13. Field experiments: Overcoming the limitations of survey experiments for actionable behavioural insights

    Article • Annals of Tourism Research, January 2026, Elsevier

    Professor Sara Dolnicar, Dr Giampaolo Viglia

  14. Human vs metahuman brand endorsements: assessing the effectiveness of social media influencers in online brand engagement

    Article • Internet Research, December 2025, Emerald

    Dr Giampaolo Viglia

  15. How mentoring could enable women entrepreneurs to cross the psychological Rubicon

    Article • International Journal of Entrepreneurial Behavior & Research, December 2025, Emerald

    Dr Giampaolo Viglia

  16. Sleepy travelers on holidays: How social jetlag affects intention to participate in tourism activity

    Article • Tourism Management, December 2025, Elsevier

    Dr Giampaolo Viglia

  17. Innovations Leveraging Artificial Intelligence, Stakeholder Engagement, and Innovation Value: An Investment Model Perspective

    Article • Journal of Product Innovation Management, November 2025, Wiley

    Dr Giampaolo Viglia

  18. Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors

    Article • European Journal of Marketing, August 2025, Emerald

    Dr Giampaolo Viglia

  19. Toward a Values-Driven Research Culture: Passion, Collaboration, and Decency

    Article • Journal of Travel Research, August 2025, SAGE Publications

    Dr Giampaolo Viglia

  20. An Investigation of How and Why Organizations Enact Greenhushing

    Article • Journal of Advertising Research, July 2025, Taylor & Francis

    Dr Giampaolo Viglia

  21. How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late?

    Article • Journal of Advertising Research, May 2025, Taylor & Francis

    Dr Giampaolo Viglia

  22. It is very traditional, you must try it! The role of traditional breakfast in family-run hotels

    Article • International Journal of Hospitality Management, May 2025, Elsevier

    Dr Giampaolo Viglia

  23. Overcoming reactance to climate change: The business-ecology nexus

    Article • Journal of Business Research, March 2025, Elsevier

    Dr Giampaolo Viglia

  24. Managing deepfakes with artificial intelligence: Introducing the business privacy calculus

    Article • Journal of Business Research, January 2025, Elsevier

    Dr Giampaolo Viglia

  25. A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

    Article • Journal of Consumer Behaviour, December 2024, Wiley

    Dr Giampaolo Viglia

  26. Females wanna-be entrepreneurs need empathic heroes

    Article • International Journal of Entrepreneurial Behavior & Research, November 2024, Emerald

    Dr Giampaolo Viglia

  27. Cross-cultural determinants of global account management: Findings from B2B services

    Article • Industrial Marketing Management, November 2024, Elsevier

    Dr Giampaolo Viglia

  28. The use of synthetic data in tourism

    Article • Annals of Tourism Research, September 2024, Elsevier

    Dr Giampaolo Viglia

  29. If you want to learn about real behaviour, measure real behaviour

    Article • Journal of Sustainable Tourism, August 2024, Taylor & Francis

    Professor Sara Dolnicar, Dr Giampaolo Viglia

  30. It's a pleasure to stay sustainably: Leveraging hedonic appeals in tourism and hospitality

    Article • Tourism Management, August 2024, Elsevier

    Dr Giampaolo Viglia

  31. When powerful artificial intelligence backfires

    Article • International Journal of Hospitality Management, July 2024, Elsevier

    Dr Giampaolo Viglia

  32. Addressing challenges of digital transformation with modified blockchain

    Article • Technological Forecasting and Social Change, April 2024, Elsevier

    Dr Giampaolo Viglia

  33. Virtual influencers and data privacy: Introducing the multi-privacy paradox

    Article • Journal of Business Research, April 2024, Elsevier

    Dr Giampaolo Viglia

  34. Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies

    Article • Journal of Business Research, February 2024, Elsevier

    Dr Giampaolo Viglia

  35. Is it the end of the technology acceptance model in the era of generative artificial intelligence?

    Article • International Journal of Contemporary Hospitality Management, January 2024, Emerald

    Dr Giampaolo Viglia

  36. The intention-behaviour gap in sustainable hospitality: a critical literature review

    Article • International Journal of Contemporary Hospitality Management, January 2024, Emerald

    Dr Giampaolo Viglia

  37. Consumer hypocrisy and researcher myopia: A scrutiny of the intention-behaviour gap in sustainable tourism

    Article • Annals of Tourism Research, January 2024, Elsevier

    Dr Giampaolo Viglia

  38. Package-free products: How to improve pro-environmental buying behaviors among consumers

    Article • Technological Forecasting and Social Change, January 2024, Elsevier

    Dr Giampaolo Viglia

  39. Leveraging online selling through social media influencers

    Article • Journal of Business Research, January 2024, Elsevier

    Dr Giampaolo Viglia

  40. Understanding how virtuous lenders encourage support for peer-to-peer platforms’ prosocial initiatives

    Article • Journal of Business Research, November 2023, Elsevier

    Dr Giampaolo Viglia

  41. The impact of communication and proximity on citizens’ sustainable disposal of e-waste

    Article • European Journal of Marketing, October 2023, Emerald

    Dr Giampaolo Viglia

  42. Privacy in hospitality: managing biometric and biographic data with immersive technology

    Article • International Journal of Contemporary Hospitality Management, September 2023, Emerald

    Dr Giampaolo Viglia

  43. Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

    Article • International Journal of Information Management, August 2023, Elsevier

    Dr. Neeraj Pandey, Dr Giampaolo Viglia

  44. Toward an integration of blockchain technology in the food supply chain

    Article • Journal of Business Research, July 2023, Elsevier

    Dr Giampaolo Viglia

  45. Managing crisis in the cruise industry: using internal communications to foster workforce resilience

    Article • The Tourist Review, June 2023, Emerald

    Dr Giampaolo Viglia

  46. Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

    Article • Information Systems Frontiers, June 2023, Springer Science + Business Media

    Dr. Neeraj Pandey, Dr Giampaolo Viglia

  47. Reducing Resistance to Sponsorship Disclosure: The Role of Experiential Versus Material Posts

    Article • Journal of Travel Research, May 2023, SAGE Publications

    Dr Giampaolo Viglia

  48. Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses

    Article • European Journal of Marketing, March 2023, Emerald

    Dr Giampaolo Viglia

  49. Engagement and value cocreation within a multi-stakeholder service ecosystem

    Article • Journal of Business Research, March 2023, Elsevier

    Dr Giampaolo Viglia

  50. Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk

    Article • Italian Journal of Marketing, February 2023, Springer Science + Business Media

    Dr Giampaolo Viglia

  51. Choosing the discount size in the software industry: How to incentivise the salesforce

    Article • Industrial Marketing Management, February 2023, Elsevier

    Dr Giampaolo Viglia

  52. How to enhance the sustainable disposal of harmful products

    Article • Technological Forecasting and Social Change, January 2023, Elsevier

    Dr Giampaolo Viglia

  53. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Article • International Journal of Information Management, October 2022, Elsevier

    Dr. Neeraj Pandey, Dr Giampaolo Viglia, Dr David G Kreps, Maciel M. Queiroz

  54. How to overcome the intention–behavior gap in sustainable tourism: Tourism Agenda 2030 perspective article

    Article • The Tourist Review, August 2022, Emerald

    Dr Giampaolo Viglia

  55. How to Shape Consumer Reaction to Corporate Environmental Communications

    Article • Journal of Advertising Research, March 2022, Taylor & Francis

    Dr Giampaolo Viglia

  56. Editorial: How to develop a quality research article and avoid a journal desk rejection

    Article • International Journal of Information Management, February 2022, Elsevier

    Dr Giampaolo Viglia

  57. Would you like to add a gratuity? When explicit requests hamper tipping

    Article • Journal of Business Research, February 2022, Elsevier

    Dr Giampaolo Viglia

  58. Adopting revenue management strategies and data sharing to cope with crises

    Article • Journal of Business Research, December 2021, Elsevier

    Dr Giampaolo Viglia

  59. How the hospitality industry reacts to COVID-19: structural, managerial and tactical factors

    Article • Journal of Revenue and Pricing Management, November 2021, Springer Science + Business Media

    Dr Giampaolo Viglia

  60. Forty years of The Service Industries Journal: a bibliometric review

    Article • Service Industries Journal, November 2021, Taylor & Francis

    Dr Giampaolo Viglia

  61. Competitors or Complements: A Meta-analysis of the Effect of Airbnb on Hotel Performance

    Article • Journal of Travel Research, October 2021, SAGE Publications

    Dr Giampaolo Viglia

  62. The effect of financial scarcity on discretionary spending, borrowing, and investing

    Article • Journal of the Academy of Marketing Science, October 2021, Springer Science + Business Media

    Dr Giampaolo Viglia

  63. How to design good experiments in marketing: Types, examples, and methods

    Article • Industrial Marketing Management, October 2021, Elsevier

    Dr Giampaolo Viglia

  64. The seven lives of Airbnb. The role of accommodation types

    Article • Annals of Tourism Research, May 2021, Elsevier

    Dr Giampaolo Viglia

  65. Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising

    Article • Journal of Advertising, September 2020, Taylor & Francis

    Dr Giampaolo Viglia

  66. It makes me feel vulnerable! The impact of public self-disclosure on online complaint behavior

    Article • International Journal of Hospitality Management, July 2020, Elsevier

    Dr Giampaolo Viglia

  67. Strategic consumer behavior in online hotel booking

    Article • Annals of Tourism Research, July 2020, Elsevier

    Dr Giampaolo Viglia

  68. Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth

    Article • Journal of Retailing, July 2020, Elsevier

    Dr Giampaolo Viglia

  69. Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources

    Article • International Journal of Research in Marketing, July 2020, Elsevier

    Dr Giampaolo Viglia

  70. The sharing economy: Psychological mechanisms that affect collaborative consumption

    Article • Psychology and Marketing, April 2020, Wiley

    Dr Giampaolo Viglia

  71. Book Review

    Article • Tourism Management, April 2020, Elsevier

    Dr Giampaolo Viglia

  72. A comparison of hotel ratings between verified and non-verified online review platforms

    Article • International Journal of Culture Tourism and Hospitality Research, February 2020, Emerald

    Dr Giampaolo Viglia

  73. A review of experiments in tourism and hospitality

    Article • Annals of Tourism Research, January 2020, Elsevier

    Dr Giampaolo Viglia, Professor Sara Dolnicar

  74. Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue

    Article • Journal of Travel Research, October 2019, SAGE Publications

    Dr Giampaolo Viglia, Marta Nieto Garcia

  75. The impact of dynamic price variability on revenue maximization

    Article • Tourism Management, October 2019, Elsevier

    Dr Giampaolo Viglia

  76. Revenue and yield management: a perspective article

    Article • The Tourist Review, August 2019, Emerald

    Dr Giampaolo Viglia

  77. Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership

    Article • Psychology and Marketing, August 2019, Wiley

    Dr Giampaolo Viglia

  78. Do consumers care about CSR in their online reviews? An empirical analysis

    Article • International Journal of Hospitality Management, August 2019, Elsevier

    Dr Giampaolo Viglia

  79. Food information presentation: consumer preferences when eating out

    Article • British Food Journal, June 2019, Emerald

    Dr Giampaolo Viglia

  80. Technological disruptions in services: lessons from tourism and hospitality

    Article • Journal of Service Management, May 2019, Emerald

    Dr Giampaolo Viglia

  81. Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing

    Article • Journal of Service Research, March 2019, SAGE Publications

    Dr Giampaolo Viglia

  82. When empathy prevents negative reviewing behavior

    Article • Annals of Tourism Research, March 2019, Elsevier

    Dr Giampaolo Viglia

  83. Loss or gain? The role of message framing in hotel guests’ recycling behaviour

    Article • Journal of Sustainable Tourism, November 2018, Taylor & Francis

    Dr Giampaolo Viglia

  84. The dimensions of hotel customer ratings that boost RevPAR

    Article • International Journal of Hospitality Management, September 2018, Elsevier

    Dr Giampaolo Viglia

  85. Introduction to the special issue on innovation, knowledge absorption, judgement and decision-making processes

    Article • European Journal of Management and Business Economics, July 2018, Emerald

    Dr Giampaolo Viglia

  86. Humanize your business. The role of personal reputation in the sharing economy

    Article • International Journal of Hospitality Management, July 2018, Elsevier

    Dr Giampaolo Viglia

  87. How handwriting reduces negative online ratings

    Article • Annals of Tourism Research, June 2018, Elsevier

    Dr Giampaolo Viglia

  88. Beyond chemistry: the role of employee emotional competence in personalized services

    Article • Journal of Services Marketing, May 2018, Emerald

    Dr Giampaolo Viglia

  89. When co-creation pays: stimulating engagement to increase revenues

    Article • International Journal of Contemporary Hospitality Management, April 2018, Emerald

    Dr Giampaolo Viglia, Dr Barbara Neuhofer

  90. The determinants of conversion rates in SME e-commerce websites

    Article • Journal of Retailing and Consumer Services, March 2018, Elsevier

    Dr Giampaolo Viglia

  91. The determinants of stakeholder engagement in digital platforms

    Article • Journal of Business Research, December 2017, Elsevier

    Dr Giampaolo Viglia

  92. Book Review

    Article • Tourism Management, December 2017, Elsevier

    Dr Giampaolo Viglia

  93. Personal or Product Reputation? Optimizing Revenues in the Sharing Economy

    Article • Journal of Travel Research, November 2017, SAGE Publications

    Dr Giampaolo Viglia

  94. When distinction does not pay off - Investigating the determinants of European agritourism prices

    Article • Journal of Business Research, November 2017, Elsevier

    Dr Giampaolo Viglia

  95. Entrepreneurial overconfidence and its impact upon performance

    Article • International Small Business Journal Researching Entrepreneurship, November 2016, SAGE Publications

    Professor Dean A Patton, Dr Giampaolo Viglia

  96. Disruptive innovations

    Article • Information Technology & Tourism, November 2016, Springer Science + Business Media

    Dr Giampaolo Viglia

  97. Exploring How Video Digital Storytelling Builds Relationship Experiences

    Article • Psychology and Marketing, November 2016, Wiley

    Dr Giampaolo Viglia

  98. What are we eating? Consumer information requirement within a workplace canteen

    Article • Food Quality and Preference, October 2016, Elsevier

    Dr Giampaolo Viglia, Professor Ann Hemingway

  99. The influence of e-word-of-mouth on hotel occupancy rate

    Article • International Journal of Contemporary Hospitality Management, September 2016, Emerald

    Dr Giampaolo Viglia

  100. Strategic and tactical price decisions in hotel revenue management

    Article • Tourism Management, August 2016, Elsevier

    Dr Giampaolo Viglia

  101. Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation

    Article • Journal of Interactive Marketing, August 2016, Elsevier

    Dr Giampaolo Viglia

  102. Price Competition within and between Airlines and High-Speed Trains: The Case of the Milan—Rome Route

    Article • Tourism Economics, April 2016, SAGE Publications

    Dr Giampaolo Viglia

  103. The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition

    Article • International Journal of Hospitality Management, January 2016, Elsevier

    Dr Giampaolo Viglia

  104. Turning ideas into products: subjective well-being in co-creation

    Article • Service Industries Journal, March 2015, Taylor & Francis

    Dr Giampaolo Viglia

  105. Correlation Between Anomalies and Theories of Mental Accounting

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Dr Giampaolo Viglia, Manel Baucells

  106. How social comparison influences reference price formation in a service context

    Article • Journal of Economic Psychology, December 2014, Elsevier

    Dr Giampaolo Viglia

  107. Please, talk about it! When hotel popularity boosts preferences

    Article • International Journal of Hospitality Management, September 2014, Elsevier

    Dr Giampaolo Viglia

  108. Pricing, Online Marketing Behavior, and Analytics

    Article • January 2014, Springer Science + Business Media

    Dr Giampaolo Viglia

  109. Dynamic pricing strategies: Evidence from European hotels

    Article • International Journal of Hospitality Management, March 2012, Elsevier

    Dr Giampaolo Viglia