What is it about?
We identify which market segments are more likely than others to reuse towels in hotels.
Why is it important?
Environmental sustainability is one of the challenges of humanity. Tourism contributes significantly to environmental damage. Tourism is the 5th largest polluting industry, generating 5% of global CO2 emissions and 14% of total greenhouse gas emissions (UNWTO 2009). New ways of reducing the negative environmental impact of tourism are critically important in view of making this industry more sustainable.
The following have contributed to this page: Professor Sara Dolnicar