Asking Good Survey Questions

Sara Dolnicar
  • Journal of Travel Research, March 2013, SAGE Publications
  • DOI: 10.1177/0047287513479842

What is it about?

Hands-on advice about how to ask good survey questions.

Why is it important?

To understand something, you must be able to measure it validly. If you do not, results are wrong at best and misleading at worst.


Professor Sara Dolnicar
University of Queensland

The area of measurement in the social sciences is close to my heart. If we do not measure properly the things we want to understand, we can never learn anything about them at all.

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