What is it about?
This is one of my all-time favourite studies. We asked people who volunteered for environmental organisations about their holidays. And guess what: when on holiday even they do not act in the bet interest of the environment.
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Why is it important?
Environmental sustainability is one of the challenges of humanity. Tourism contributes significantly to environmental damage. Tourism is the 5th largest polluting industry, generating 5% of global CO2 emissions and 14% of total greenhouse gas emissions (UNWTO 2009). New ways of reducing the negative environmental impact of tourism are critically important in view of making this industry more sustainable.
Perspectives
Love this study. Great example of really interesting insights from a well-designed and executed qualitative study.
Professor Sara Dolnicar
University of Queensland
Read the Original
This page is a summary of: Tourist segments' justifications for behaving in an environmentally unsustainable way, Journal of Sustainable Tourism, April 2016, Taylor & Francis,
DOI: 10.1080/09669582.2015.1136635.
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