Dr. Ulrike Gretzel
University of Southern California
Research Fellow, Tourism, Hospitality & Events
United States
My co-authors include
Blanca Camargo
Lorenzo Cantoni
Professor Sara Dolnicar
My Publications
Emojis are a new language that social media influencers use to engage their audiences
Journal of Marketing Management
July 2018
In our paper we establish that emojis are a new form of visual communication that can help marketers and influencers grab social media users’ attention and elicit engagement.
How influencer marketing works
July 2017
This chapter defines different types of influencers, explains the principles of influencer marketing, describes specific influencer marketing practices and offers a number of examples from the trav...
Tourism 4.0 technologies and tourist experiences: a human-centered design perspective
Information Technology & Tourism
July 2020
Iranian Heritage Sites on Social Media
Tourism Analysis
July 2020
e-Tourism beyond COVID-19: a call for transformative research
Information Technology & Tourism
May 2020
Themed route marketing in India
Anatolia
April 2020
Handbook of e-Tourism
January 2020
Smart destination brands: semiotic analysis of visual and verbal signs
International Journal of Tourism Cities
November 2019
What is vacation dedication?
Current Issues in Tourism
October 2019
How cityscapes and social media influence each other
International Journal of Tourism Cities
June 2019
5. The role of social media in creating and addressing overtourism
May 2019
Does it matter that service robots in tourism and hospitality-contexts look/sound/act l...
Journal of Travel & Tourism Marketing
February 2019
Travel reviews written on mobile phones are different
Tourism Management
February 2019
Food and wine trails provide value for businesses and consumers
February 2019
Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism
Czech Journal of Tourism
December 2018
How tourism marketers integrate visuals into their social media posts
International Journal of Semiotics and Visual Rhetoric
July 2018
A taxonomy of value co-creation on Weibo – a communication perspective
International Journal of Contemporary Hospitality Management
April 2018
Lack of progress in tourist information search research: a critique of citation behavio...
Current Issues in Tourism
April 2018
Use of dynamic pricing strategies by Airbnb hosts
International Journal of Contemporary Hospitality Management
January 2018
Humour in Firm-initiated Social Media Conversations
International Journal of Digital Culture and Electronic Tourism
January 2018
The Networked Neo-Tribal Gaze
January 2018
How social media could help reduce household food waste when tourists prepare meals
December 2017
Impact of humour on firm-initiated social media conversations
Information Technology & Tourism
December 2017
Marketing for tourism, hospitality & events: a global & digital approach
Anatolia
October 2017
Power of Dramas: A Comparison of Voluntourism Between Chinese and American Film Tourists
October 2017
Likes—The key to my happiness: The moderating effect of social influence on travel expe...
Information & Management
September 2017
Advances in Social Media for Travel, Tourism and Hospitality
July 2017
A new cultural revolution
July 2017
Conclusion
July 2017
Sentiment analysis
July 2017
#travelselfie
July 2017
Tracking tourists’ travel with smartphone-based GPS technology: a methodological discus...
Information Technology & Tourism
May 2017
Self in Art/Self As Art: Museum Selfies As Identity Work
Frontiers in Psychology
May 2017
Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings
Journal of Travel & Tourism Marketing
April 2017
Social media in hospitality and tourism
April 2017
What do tourism students know about sustainability and sustainable tourism? An explorat...
Journal of Teaching in Travel & Tourism
February 2017
6. Online-Marketing in Australien und Neuseeland
January 2017
The Role of Humour in Driving Customer Engagement
January 2017
Conceptualization of Smart Tourism Destination Competitiveness
December 2016
The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Expe...
December 2016
Modern vacations – modern families: new meanings and structures of family vacations
Annals of Leisure Research
May 2016
Application of smart tourism to cities
International Journal of Tourism Cities
May 2016
Tourism and Humour
Annals of Tourism Research
March 2016
Selfie-taking as touristic looking
Annals of Tourism Research
March 2016
An experience-based taxonomy of branded hotel mobile application features
Information Technology & Tourism
January 2016
Exploring TripAdvisor
January 2016
Decision support system
January 2016
Innovation-Related Organizational Decision-Making: The Case of Responsive Web Design
January 2016
Conceptualizing tourist videography
Information Technology & Tourism
November 2015
Special issue on Smart Tourism Systems: Convergence of information technologies, busine...
Computers in Human Behavior
September 2015
Conceptual foundations for understanding smart tourism ecosystems
Computers in Human Behavior
September 2015
Smart tourism: foundations and developments
Electronic Markets
August 2015
Special issue on smart tourism: convergence of information technologies, experiences, a...
Electronic Markets
July 2015
Crisis-resistant tourists
Annals of Tourism Research
July 2015
Constructivist Research in Smart Tourism
February 2015
Editorial : The Role of IT in Tourism
February 2015
Future research issues in IT and tourism
Information Technology & Tourism
January 2015
How online communities manage conflict, build cohesion and create identities
Psychology and Marketing
January 2015
9. Web 2.0 and 3.0
January 2015
Tourism megatrends
Tourism Recreation Research
January 2015
Source Factors in Recommender System Credibility Evaluation
January 2015
Drivers of Responsive Website Design Innovation by Destination Marketing Organizations
December 2014
Changing Practices/New Technologies: Photos and Videos on Vacation
December 2014
Creating Global Leaders with Sustainability Mindsets – Insights from the RMSSN Summer A...
Journal of Teaching in Travel & Tourism
April 2014
Revealing the Nature of Contemporary Tourism Research: Extracting Common Subject Areas ...
International Journal of Tourism Research
March 2014
Future eDestination Marketing
Journal of Travel Research
March 2014
Educating the Future of Sustainability
Sustainability
February 2014
Influence of Star Rating and Ownership Structure on Brand Image of Mainland China Hotels
Journal of China Tourism Research
January 2014
Cross-Cultural Differences in Social Identity Formation through Travel Blogging
Journal of Travel & Tourism Marketing
January 2014
Decision support system, tourism
January 2014
DAILY DEALS CONSUMPTION: A ROLLER COASTER OF EMOTIONAL EXPERIENCES
January 2014
Travelling neo-tribes: conceptualising recreational vehicle users
Journal of Tourism and Cultural Change
June 2013
Real Stories About Real Women: Communicating Role Models for Female Tourism Students
Journal of Teaching in Travel & Tourism
April 2013
Guest Editors’ Note
Journal of Teaching in Travel & Tourism
April 2013
Destination Expertise in Online Travel Communities
January 2013
Breaking Up is Hard to Do: Why Do Travellers Unlike Travel-Related Organizations?
January 2013
Persuasive Recommender Systems
January 2013
Strategic Use of Social Media Affordances for Marketing: A Case Study of Chinese DMOs
January 2013
NEGLECTED STAKEHOLDER GROUPS: CONCEPTUALISING A DYNAMIC MODEL FOR NEGLECTED STAKEHOLDER...
Corporate Ownership and Control
January 2013
Communicative functions of Online Travel Review titles
Studies in Communication Sciences
January 2013
The Tourism and Leisure Industry
October 2012
Informing destination recommender systems design and evaluation through quantitative re...
International Journal of Culture Tourism and Hospitality Research
October 2012
Designing persuasive destination websites: A mental imagery processing perspective
Tourism Management
October 2012
Perceptions of museum podcast tours: Effects of consumer innovativeness, Internet famil...
Tourism Management Perspectives
October 2012
Future Tourism
September 2012
Online representations of RVing neo-tribes in the USA and Australia
Journal of Tourism and Cultural Change
September 2012
Introduction
August 2012
Message Factors
August 2012
Receiver and Context Factors
August 2012
Directions for Future Research
August 2012
Theoretical Background
August 2012
Discussion
August 2012
Source Factors
August 2012
Implications for Recommender System Design
August 2012
Official tourism websites: a discourse analysis
Journal of Tourism History
April 2012
Effects of podcast tours on tourist experiences in a national park
Tourism Management
April 2012
Social Media in Travel, Tourism and Hospitality
January 2012
Travel and Tourism
January 2012
Podcast Tours Experience Questionnaire
January 2012
Differences in Social Presence Perceptions
January 2012
What’s in a Travel Review Title?
January 2012
Tourism in Technology Dead Zones: Documenting Experiential Dimensions
International Journal of Tourism Sciences
January 2012
TEFI 2011 World Congress “Activating Change in Tourism Education” May 18–21, 2011, Phil...
Journal of Teaching in Travel & Tourism
January 2012
Special Issue of Qualitative Approaches to eMarketing and Online Consumer Behaviour: Gu...
Journal of theoretical and applied electronic commerce research
January 2012
Influence of interactive thematic maps on tourist perceptions: a network analysis
Journal of Hospitality and Tourism Technology
October 2011
Travel coupon proneness
Annals of Tourism Research
October 2011
Media-Induced Voluntourism in Yunnan, China
Tourism Review International
July 2011
Intelligent systems in tourism
Annals of Tourism Research
July 2011
Facebook as an edutainment medium to engage students in sustainability and tourism
Journal of Hospitality and Tourism Technology
March 2011
Tourist-Activated Networks: Implications for Dynamic Bundling and EN Route Recommendations
Information Technology & Tourism
March 2011
Influence of personality on travel-related consumer-generated media creation
Computers in Human Behavior
March 2011
Teaching Based on TEFI Values: A Case Study
Journal of Teaching in Travel & Tourism
February 2011
eTourism case studies
January 2011
Travel Opinion Leaders and Seekers
January 2011
Tourism Students' Mental Imagery Ability: Implications for Multimedia Learning Environm...
Journal of Teaching in Travel & Tourism
November 2010
Drive Tourism
November 2010
Creating More Credible and Persuasive Recommender Systems: The Influence of Source Char...
October 2010
Tourist Experience
October 2010
Role of social media in online travel information search
Tourism Management
April 2010
Antecedents and Impacts of Trust in Travel-Related Consumer-Generated Media
Information Technology & Tourism
April 2010
Information and Communication Technologies in Tourism 2010
January 2010
Looking Does not Automatically Lead to Booking: Analysis of Clickstreams on a Chinese T...
January 2010
Innovation in the Web Marketing Programs of American Convention and Visitor Bureaus
Information Technology & Tourism
January 2010
Do Negative Experiences Always Lead to Dissatisfaction? — Testing Attribution Theory in...
January 2010
Conceptualizing the Creative Tourist Class: Technology, Mobility, and Tourism Experiences
Tourism Analysis
December 2009
Quasi-Trial Experiences through Sensory Information on Destination Web Sites
Journal of Travel Research
October 2009
Assessing Structure in Travel Queries
Anatolia
June 2009
Teaching International Tourism: An Interdisciplinary, Field-based Course
Journal of Teaching in Travel & Tourism
February 2009
Information and Communication Technologies in Tourism 2009
January 2009
Das Online-Suchverhalten von Touristen
Zeitschrift für Tourismuswissenschaft
January 2009
Trust in Travel-related Consumer Generated Media
January 2009
Effectiveness of eBrochures: An Analysis of Use Patterns
January 2009
Role of Community Informatics in Heritage Tourism Development
January 2009
Comparison of Deceptive and Truthful Travel Reviews
January 2009
What Motivates Consumers to Write Online Travel Reviews?
Information Technology & Tourism
December 2008
Managing Destination Marketing Organizations: The Tasks, Roles, and Responsibilities of...
Annals of Tourism Research
October 2008
Differences in Consumer-Generated Media Adoption and Use: A Cross-National Perspective
Journal of Hospitality & Leisure Marketing
August 2008
Semantic Representation of Tourism on the Internet
Journal of Travel Research
August 2008
The Influence of Perceived Credibility on Preferences for Recommender Systems as Source...
Information Technology & Tourism
June 2008
Information and Communication Technologies in Tourism 2008
January 2008
Using Location-based Tracking Data to Analyze the Movements of City Tourists
Information Technology & Tourism
January 2008
Wineries' Involvement in Promoting Tourism Online: The case of Texas
PASOS Revista de Turismo y Patrimonio Cultural
January 2008
Measuring Web Site Quality for Online Travel Agencies
Journal of Travel & Tourism Marketing
October 2007
Introduction to the Special Issue on Travel Information Search
Information Technology & Tourism
September 2007
Effectiveness of Mobile Recommender Systems for Tourist Destinations: A User Evaluation
September 2007
Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis
Journal of Travel Research
August 2007
Behavioural Impacts of Mobile Tour Guides
January 2007
Web-based Recommenders for Personalized City Tours: A Usage Analysis
January 2007
Persuasion in Recommender Systems
International Journal of Electronic Commerce
December 2006
Searching for the Future: Challenges Faced by Destination Marketing Organizations
Journal of Travel Research
November 2006
Multicity trip patterns
Annals of Tourism Research
October 2006
Tourism Business Frontiers
August 2006
The role of information technology use in American convention and visitors bureaus
Tourism Management
April 2006
The transformation of consumer behaviour
January 2006
Capturing the Beaten Paths: A Novel Method for Analysing Tourists’ Spatial Behaviour at...
January 2006
A Field Trial to Elicit Individual Preferences in the Context of a Mobile Dynamic Tour ...
January 2006
Travel and Tourism
January 2004
Intelligent Search Support: Building Search Term Associations for Tourism-Specific Sear...
January 2004
Tell Me Who You Are and I Will Tell You Where to Go: Travel Personality Testing for Des...
January 2004
TELL ME WHO YOU ARE AND I WILL TELL YOU WHERE TO GO: USE OF TRAVEL PERSONALITIES IN DES...
Information Technology & Tourism
January 2004
Internet Technology Use by American Convention and Visitors Bureaus
Journal of Travel Research
February 2003
IMPLEMENTING A KNOWLEDGE-BASED TOURISM MARKETING INFORMATION SYSTEM: THE ILLINOIS TOURI...
Information Technology & Tourism
January 2003
Experience-based Internet Marketing: An Exploratory Study of Sensory Experiences Associ...
January 2003
The Future of Destination Marketing
International Journal of Tourism Sciences
January 2003
Intelligent systems for tourism
IEEE Intelligent Systems
November 2002
Behavioral Foundations for Human-Centric Travel Decision-Aid Systems
January 2002
Multi-City Pleasure Trip Patterns: An Analysis of International Travelers to the U. S.
January 2002
Implementing Knowledge-Based Interfirm Networks in Heterogeneous B2B Environments: A Ca...
January 2002
Measuring Effective IT Use among American Convention and Visitors Bureaus
January 2001
Defining Internet Readiness for the Tourism Industry: Concepts and Case Study
January 2001
Tourism Managers’ Adoption of Marketing Decision Support Systems
Journal of Travel Research
November 2000
Preparing for the New Economy: Advertising Strategies and Change in Destination Marketi...
Journal of Travel Research
November 2000
Capacity to Change and Its Influence on Effective IT Use
January 2000
Meta Analyses of Tourism Research
Measuring the Credibility of Recommender Systems
Premises and promises of social media marketing in tourism
Investigating the Effects of Product Type on Online Decision-Making Styles
Tourist Activated Networks: Implications for Dynamic Packaging Systems in Tourism
Information Technology: Shaping the Past, Present, and Future of Tourism
Evaluation of Emerging Technologies in Tourism: The Case of Travel Search Engines
Persuasiveness of Preference Elicitation Processes in Destination Recommendation Systems
Use and Impact of Online Travel Reviews
Nearer to God - transformational experiences of short-term mission travellers.
Narrative design for travel recommender systems.
A behavioural framework for destination recommendation systems design.
Conceptualizing organizational resilience in tourism crisis management.
Perceived host gaze in the context of short-term mission trips.
Travel personality testing for destination recommendation systems.
Information search for travel decisions.
Travel destination choice models.
Deconstructing destination perceptions, experiences, stories and internet search: text ...
Introduction
Tourism and Social Media
Marketing using social media applications and concepts
Social media