Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?

Alan Pomering, Sara Dolnicar
  • Journal of Business Ethics, April 2008, Springer Science + Business Media
  • DOI: 10.1007/s10551-008-9729-9

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http://dx.doi.org/10.1007/s10551-008-9729-9

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