All Stories

  1. Interventions to Increase Blood Donation among Ethnic/Racial Minorities: A Systematic Review

    Article • Journal of Environmental and Public Health, April 2019, Hindawi Publishing Corporation

    Jennifer K Makin, Michael Polonsky

  2. Understanding factors impacting on refugees donating blood

    Article • Journal of Marketing & Public Policy, November 2018, SAGE Publications

    Michael Polonsky

  3. Factors Leading to Health Care Exclusion Among African Refugees in Australia: The Case of Blood Donation

    Article • Journal of Marketing & Public Policy, November 2018, SAGE Publications

    Michael Polonsky

  4. Frontline health professionals’ perceptions of their adaptive competences in service recovery

    Article • Journal of Strategic Marketing, September 2018, Taylor & Francis

    Ghassan Abass, Michael Polonsky

  5. The role of corporate social marketing

    Article • Journal of Social Marketing, July 2017, Emerald

    Michael Polonsky

  6. Egregiousness and Boycott Intensity: Evidence from the BPDeepwater HorizonOil Spill

    Article • Management Science, October 2016, INFORMS

    Michael Polonsky

  7. Perceptions of mobile plan unit pricing and terms and conditions

    Article • Marketing Intelligence & Planning, September 2016, Emerald

    Michael Polonsky

  8. Enviropreneurial Marketing

    Article • European Business Review, August 2016, Emerald

    Dr. Helen Song-Turner, Michael Polonsky

  9. Perspectives on social impact measurement and non-profit organisations

    Article • Marketing Intelligence & Planning, February 2016, Emerald

    Michael Polonsky

  10. Is removing blood donation barriers a donation facilitator?

    Article • Journal of Social Marketing, July 2015, Emerald

    Michael Polonsky

  11. A stakeholder approach to corporate social responsibility, reputation and business performance

    Article • Social Responsibility Journal, June 2015, Emerald

    Michael Polonsky

  12. Addressing the complexities of managing domestic and multinational corporate brands

    Article • Corporate Communications An International Journal, February 2015, Emerald

    Michael Polonsky

  13. Segmenting Australian online panellists based on volunteering motivations

    Article • Asia Pacific Journal of Marketing and Logistics, January 2015, Emerald

    Andrea Vocino, Professor Sara Dolnicar, Michael Polonsky

  14. Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies

    Article • European Journal of Marketing, April 2014, Emerald

    Andrea Vocino, Michael Polonsky

  15. Predicting Bangladeshi financial salespeople ' s ethical intentions and behaviour using the theory of planned behaviour

    Article • Asia Pacific Journal of Marketing and Logistics, September 2013, Emerald

    Michael Polonsky

  16. African culturally and linguistically diverse communities’ blood donation intentions in Australia: integrating knowledge into the theory of planned behavior

    Article • Transfusion, October 2012, Wiley

    Michael Polonsky