Quick, simple and reliable: forced binary survey questions

Sara Dolnicar, Bettina Grun, Friedrich Leisch
  • International Journal of Market Research, January 2011, WARC Limited
  • DOI: 10.2501/ijmr-53-2-233-254

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http://dx.doi.org/10.2501/ijmr-53-2-233-254

The following have contributed to this page: Professor Sara Dolnicar