A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing

Sara Dolnicar, Yolanda Jordaan
  • Journal of Advertising, June 2007, Taylor & Francis
  • DOI: 10.2753/joa0091-3367360209

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http://dx.doi.org/10.2753/joa0091-3367360209

The following have contributed to this page: Professor Sara Dolnicar