Why the Level-Free Forced-Choice Binary Measure of Brand Benefit Beliefs Works So Well

John R. Rossiter, Sara Dolnicar, Bettina Grün
  • International Journal of Market Research, March 2015, SAGE Publications
  • DOI: 10.2501/ijmr-2014-048

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http://dx.doi.org/10.2501/ijmr-2014-048

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